Welcome to Advertising
Education Publications'
Where shall
I go to study advertising and public relations? Web Site
Where Shall I Go to Study Advertising and Public Relations? has been compiled to help you select a college or university where a program in advertising or public relations education is offered. In many schools, advertising and public relations are offered as a combined program; other schools may have separate advertising and public relations programs. It is not the intent of the directory to evaluate the schools listed; rather, it is to list, state-by-state, the schools which propose to offer some sort of advertising or public relations education, and to present some of the pertinent data about these programs which might be of value to you in making your decision about which to attend.
In most instances, these are schools which provide a liberal professional advertising and public relations education (liberal implying a general education in arts, sciences and humanities, and professional adding certain specialized knowledge and skills necessary to the practice of advertising and public relations). These programs are found in two major areas of universities: journalism/mass communications (or possibly speech or English), and business (more specifically, marketing). Some universities listed have programs in both areas. Where the program is in journalism/mass communications, emphasis is usually placed on creative, writing, or media, and the education will provide the student with additional knowledge and skills in writing and editing. In many instances, where the program is in journalism/mass communications, students are encouraged to take additional work in marketing, and vice-versa.
Where the program is found in business or marketing, the emphasis will largely be on planning and management and the student will be taking additional work in courses involving general business practices.
Some detailed information about these programs is presented in the directory,
but it is hoped that the prospective student will use this directory as
a reference to select a half-dozen or so schools offering the type of program
they might want and then contact the Dean, Director, or Chair for more
specific information.
HOW
TO ORDER COPIES OF WHERE SHALL I GO
TO
STUDY ADVERTISING AND PUBLIC RELATIONS?
Key to program information
The schools listed have indicated programs designated to educate students
interested in a career in advertising or public relations and offer a minimum
of a bachelor's degree. The minimum requirements for a school to
be listed in the directory include:
(1) The school has indicated a recommended sequence of courses;
(2) The schoolís catalogue states that an advertising or public relations
program exists;
(3) The school requires at least three specifically-titled advertising
or public relations courses;
(4) The college or university must be regionally accredited; and
(5) The school agrees to provide the numbers of advertising and/or
public relationsstudents and graduates each
year.
Information on each program following the name of the university or college, the department, and the city is keyed according to the numbers and classifications listed below.
Code items 1-6 apply to the university or college as a whole; items 7-14 are listed for individual advertising, public relations or joint AD/PR programs.
(01) Accreditation. All of the colleges and universities represented in this directory have been accredited by the general accrediting bodies in their region. In addition, some of the ournalism/mass communication programs have been accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC) and some schools of business by the American Assembly of Collegiate Schools of Business (AACSB) or the Association of Collegiate Business Schools and Programs (ACBSP).
(02) Financial assistance available.
A Assistantships
L Loans
C On-campus employment
OC Off-campus employment
(03) University entrance requirements.
R Resident of state
NR Out-of-state residence
U Upper (will be followed by figures such as 2/3), referring
to high school class standing
L Lower (same comment above applies)
All programs require a high school diploma or General Education Degree (GED). In addition, most schools require passage of special entrance tests, such as the Scholastic Aptitude Test (SAT) or American Collegiate Test (ACT).
(04) Unit entrance requirements.
Schools or departments: Some schools require a Grade Point Average
(GPA) higher than the all-university requirement, junior status, or passage
of special examinations in addition to the university criteria. These
are noted. "Trs" stands for transfer.
(05) Costs: (9-month academic year).
T&F Tuition and fees (in state)
NR Non-resident tuition and fees
(06) R Room rental
B Board
R&B One-item room and board figure
(07) Title of the program. Major implies an arrangement of courses, including a core of courses, designed to educate students for careers in advertising and/or public relations. This usually means the degree will carry that title. Such programs can be found both in journalism/mass communications and business.
Sequence is used primarily in journalism/mass communications. It is a term used for the organization of the curriculum into certain subcurricula or subdivisions. This term is used by those schools which feel they provide a professional education, including a broad liberal arts background, strong writing foundation, and a group of courses designed to give specialized training. Program titles including Specialization, Area, Option, Emphasis, and Concentration do not have uniform definitions. They are used by both business and journalism/mass communications. In most cases, these terms are used to describe programs that are less specialized than a Sequence or Major.
(08) Specific degrees obtainable.
B Bachelor's Degree
M Master's Degree
D Doctor's Degree
(09) Number of graduates in preceding academic year.
B Bachelorís Degree
M Masterís Degree
D Doctorís Degree
(10) Student enrollment in current (usually Fall) term.
F&S Freshmen and Sophomores
J&S Juniors and Seniors
M Master's
D Doctor's
(11) Number of current faculty.
FT: Fulltime faculty (primary source of income from teaching), teaching
one or more advertising or
public relations courses per year. If no FT is shown, the number
shown is the fulltime faculty.
PT: Parttime faculty
(12) Number of scholarships available.
(13) Student Organizations.
AD/PR clubs, American Advertising Federation College Chapter (AAF), Business
Marketing Association (BMA), International Association of Business Communicators
(IABC), Public Relations Student Society of America (PRSSA), Association
of Women in Communication (AWC).
(14) Contact. The person to write, call, FAX or e-mail for more information.
Advertising Education Publications (AEP) strives to provide accurate listings so readers may rely on the Directory information. Each year, all known programs are repeatedly asked to provide updated information. The date the information is supplied can be found in the italicized year following each entry. The first year a program does not update, the previous year is shown in parenthesis; the second year a program does not update, all information on the program is deleted (but the numbers are included in aggregate totals) and a two-year old parenthesis is shown; the third year a program does not update, the program is dropped from the project. For example, in the 2004 edition, if no parenthsis is shown the program provided current information. If (2003) is shown, the program did not provide an update for the 2004 edition and the data is a year old. If (2002) is shown, with no data entry, the program did not provide an update for the last two years; the data has been deleted as it may no longer be valid. If the school does not update the third year, the school is dropped from the project (but will be asked to provide an update in following years).
Multiple attempts are made to get updated information from schools. AEP feels the information provided each year is as current as possible and regrets any inconvenience which may be caused.
Thank You!