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CHAPTER 8
KENNEDY AND THE PRESS, 1960-1963
For newspapers and for print journalists, the election
of President John F. Kennedy signaled profound change. With
a series of innovations, Kennedy taxed a press-president
relationship that had been growing steadily more strained
since World War II. In his felicity with television, his
attempts to court individual reporters and newspapers, and
his overall press policies, Kennedy and his administration
contributed to a greater distrust between the press and
government even as the new president enjoyed warm
relationships with many individual reporters. Many
journalists believed that the innovations of the Kennedy
years had made them more skeptical of government and of
government officials.
Chief among Kennedy's innovations was his decision to
allow live television coverage of his presidential news
conferences, which substantially changed these regular
meetings of the press and the president, increasing
television's influence while diminishing newspapers'. In
addition, Kennedy stepped up so-called "news management"
techniques before and during the foreign policy crises in
Cuba in 1961 and 1962. Reporters thus found that their
access to some information was becoming more limited even as
they enjoyed easier access to routine information. Kennedy's
well-known close personal relationships with some reporters
both helped his relationship with some journalists and
strained his contacts with others, causing resentment from
those not favored with preferential treatment from the new,
young president.
Kennedy's press policies added to press-government
antagonisms that had been building throughout the
administration of his predecessor, Dwight D. Eisenhower.
Under Eisenhower, the increasing government secrecy that had
characterized the Truman Administration had continued.
Editors and publishers had been disappointed that Executive
Order 10501--Eisenhower's 1953 directive revising President
Truman's security classification system--had modified the
government's classification system but had kept it in place.
Journalists often complained that government secrecy had
become more entrenched as the Cold War wore on. James
Reston, Washington bureau chief of the New York Times, told
a national television audience in 1959 that increasing
government secrecy and news management were keeping
important news from the American people. "I know a great
many of my colleagues are very worried about this," he said.
"They think there is a great conspiracy in Washington to
suppress the news."(1)
Journalists indeed lined up to protest what they
perceived as increasing government secrecy. So many
journalists had complained of the withholding of information
that Representative John E. Moss of California had begun
hearings in 1955 to explore their complaints. "We are
disturbed by the withholding of information in many areas of
government--local, State, and Federal, legislative,
executive, and judicial," J.R. Wiggins, executive editor of
the Washington Post & Times Herald, told Moss' subcommittee
at the opening session of the hearings, which stretched
throughout the remainder of the decade. Wiggins and other
editors agreed that while journalists were willing to
withhold information for the protection of national
security, they also worried that the government was
increasingly withholding information on the pretense of
safeguarding national security. He noted that during 1955
alone, the Army had refused to release a letter for fear it
would be "misunderstood," that Defense Department officials
had been instructed to release only "constructive" news, and
that defense contractors were ordered to withhold any
information of potential value to the enemy. The
government's defense information policies, Wiggins said,
amounted to "a scorched freedom policy."(2)
A few journalists also sounded warnings about
Eisenhower's refusal to release some information to Congress
under the doctrine of executive privilege. Clark R.
Mollenhoff of the Washington bureau of the Cowles
publications called the use of executive privilege "probably
one of the greatest threats to freedom of information in our
time." Since Eisenhower had first cited executive authority
as justification to withhold information from Congress
during the Army-McCarthy hearings, Mollenhoff told Moss'
subcommittee in 1955, seventeen executive agencies had
withheld documents by citing Eisenhower's precedent.(3) In his
1954 letter to Congress, Eisenhower had stated that he as
president had the right to withhold executive information
when "what was sought was confidential or its disclosure
would be incompatible with the public interest or jeopardize
the safety of the nation." This policy, Eisenhower asserted,
was necessary to protect secrecy in policy-making
discussions and for the separation of powers.(4)
As the 1960s began, after two terms of tangling with
Eisenhower's administration over access to news, it appeared
that a change in administration would improve press-government relations. Kennedy gave every indication that his
press relations would be far different from his
predecessor's. Both Kennedy and his opponent in the 1960
presidential election, Vice President Richard M. Nixon, had
resolved to the news media to place a high priority on
making information available to reporters. After his
election as president, Kennedy had reiterated his commitment
to open information policies. In a January 1961 letter to
Turner Catledge, executive editor of the New York Times and
the president of the American Society of Newspaper Editors,
Kennedy wrote: "[W]ithin the rather narrow limits of
national security the people of the United States are
entitled to the fullest possible information about their
government--and the president must see that they receive
it."(5)
Kennedy not only promised a more open government, he
also promised a warmer relationship with reporters.
Beginning in the 1960 campaign, national press corps
reporters had expected that they would enjoy greater
personal rapport with the young, vital Kennedy than they had
with the aloof, patrician Eisenhower. Indeed, Kennedy's
myriad one-on-one relationships with reporters were totally
at odds with anything veteran Washington reporters had ever
witnessed. "Unlike his predecessor, who regarded reporters
as visitors from another planet," observed New York Post
correspondent Mary McGrory late in 1961, "Kennedy tends to
think of them as fellow lodge members." Kennedy, as McGrory
pointed out, "used to be a newspaperman himself and is proud
of it."(6) Kennedy had worked briefly as a reporter for the
International News Service after World War II, covering,
among other things, the formation of the United Nations and
the postwar elections in Great Britain.(7)
While Eisenhower had avoided reporters, Kennedy
unabashedly befriended them. Elected by a razor-thin margin,
the new president courted journalists because he viewed the
press as an important manipulator of opinion in the policy-making process. "I think the press was important to him
because he knew a lot of people," recalled Kennedy's
national security adviser, McGeorge Bundy. "He knew how they
worked, and he knew that what the press said would have an
effect on what people thought. He thought of it more as
`What are they saying about us? Is it helping or hurting?'"(8)
Roger Hilsman, an assistant secretary of state in the
Kennedy years, said administration officials believed that
the press was the most important interpreter of policy
issues. "[T]he fact that the press is there every day, day
after day, with its interpretations makes it the principal
competitor of all the others in interpreting events,"
Hilsman said.(9) Kennedy aide Arthur M. Schlesinger, Jr., said
that Kennedy had genuine affection for his reporter friends,
but he cultivated them for political as well as for personal
reasons. "Kennedy liked newspapermen; they liked him; and he
recognized that they provided him with a potent means of
appealing to readers over the heads of publishers,"
Schlesinger recalled.(10)
Accordingly, Kennedy sought out the company of
newspaper reporters, editors, and publishers, both to award
snippets of news and to mix with them socially. This was a
radical violation of protocol for Washington reporters, who
had traditionally opposed one-on-one interviews because they
gave unfair advantage to favored correspondents. Kennedy
began to flout this tradition from the earliest days of his
presidency. After his inaugural ball, the new president and
the presidential party dropped in for a quick visit of the
newspaper columnist Joseph Alsop. In subsequent days he
stopped by to chat with Walter Lippmann at the columnist's
home and to dine with reporter Rowland Evans, Jr., of the
New York Herald Tribune. Some journalists, such as Charles
Bartlett of the Chattanooga (Tenn.) Times, an old Kennedy
friend, were even invited up to the president's weekend
residence at Hyannis Port, Mass.(11) Once in office, Kennedy
continued close friendships with Bartlett and with other
journalists such as Benjamin Bradlee of Newsweek magazine.
"It's hard," Kennedy once joked to visitors to his office in
late 1961, "not to get invited to the White House these
days."(12) Kennedy's friendly relations with journalists,
especially columnists, were well known and much publicized
throughout his administration.(13)
"In his dealings with the press," wrote the New York
Times' Reston in late 1961, "President Kennedy has broken
every rule in the book and got away with it." Particularly
revolutionary, Reston concluded, was Kennedy's personal
relationships with individual reporters and his willingness
to meet with them one-on-one. "Exclusive interviews with any
individual reporter . . . were regarded around here under
President Eisenhower as imprudent if not downright
subversive, but President Kennedy does as he pleases and is
creating a whole new set of ground rules in the process."
Reston pointed out that Kennedy's intimacy with reporters
would not have been remarkable in the nineteenth century,
but it was certainly new for the middle of the twentieth.
"[Kennedy] has not only allowed columnists to see him
privately," Reston wrote, "but has permitted them to publish
his remarks. He has given television interviews on some
networks and not on others. He has been the darling and
collaborator of all budding biographers." The president's
many innovations, in Reston's estimation, had proven
extraordinarily successful at exploiting the news media.
"[A]s a political instrument the new accessibility of the
White House is undoubtedly effective," the columnist
concluded.(14)
Bill Lawrence of the New York Times' Washington bureau
was one of Kennedy's closest confidants in the press, and
the two men's relationship illustrates the degree to which
the new president befriended individual journalists. "I
never knew any President as well as I knew Jack Kennedy, who
was a close friend in and out of the White House," recalled
Lawrence, who was Kennedy's frequent golfing partner and
often a beneficiary of the president's leaks and trial
balloons. "I found with Kennedy that a round of golf could
be much more fruitful in news terms than many formal
presidential news conferences. John Kennedy thoroughly
enjoyed `leaking' a news story, and I was lucky enough to be
the recipient of so many breaks on big stories."(15) Lawrence
had grown close to Kennedy during the 1960 presidential
campaign, when Kennedy had carefully cultivated the
reporters traveling with him. "He was interested in their
personal and professional fortunes, their romances, their
day-to-day happenings," Lawrence recalled.(16) Lawrence had
even consulted with Kennedy as the correspondent grew
dissatisfied with the Times and considered taking a job with
ABC television in 1961. "Go ahead and take it," Kennedy
advised Lawrence. "That will show the bastards." The
correspondent took the president's advice.(17)
Reporters not as favored as Lawrence took notice of the
favored treatment accorded some journalists and resented
this presidential favoritism. A few veteran journalists
grumbled that many of their younger colleagues were getting
far too close to their sources. "Kennedy worked hard to
develop and maintain his ties with reporters and editors,"
remembered journalist Sarah McClendon, whose one-woman news
service served dozens of smaller newspapers. Of Kennedy's
relationship with the press, she recalled years afterward,
"The public believed the press courted the Kennedys; it was
actually the Kennedys who courted the press." The president
created "media stars," McClendon said, by feeding exclusive
stories to favored reporters. "His pets--Charlie Bartlett,
David Wise, Joe Kraft, Rowland Evans, Tom Ross, Ben
Bradlee--mined Kennedy as if he were the mother lode,"
McClendon wrote. "They cultivated his favors and friendship
socially and professionally."(18)
Kennedy courted not just reporters but also their
employers. He held a succession of private, off-the-record
dinners with newspaper publishers to discuss administration
policies. Nicknamed "Operation Publisher," the Kennedy
practice was to invite groups of publishers from a single
state or geographic area to two- to three-hour meetings with
the president at the White House. Once inside, the
publishers found a solicitous and inquiring president
courting their support. "Everything is handled in such an
informal manner you feel at ease," reported a Republican
publisher after emerging from one of these meetings. "The
President asked for our opinions on a number of matters. He
told us that he liked to have as much background as possible
before making a decision. The President speaks so frankly
about things that you get a feeling that he trusts you and
is taking you into his confidence."(19) Charles Schneider,
editor of the Memphis (Tenn.) Press-Scimitar, had this
assessment after meeting with the president: "He charmed the
birds out of the trees."(20)
Another significant innovation in presidential-press
relations was Kennedy's decision to permit live broadcasting
of his presidential press conferences. The Eisenhower
administration had allowed filming of the conferences but
had also required White House approval of any film clips to
be broadcast. Kennedy, who had proven his ability in front
of the cameras during his televised debates with Nixon
during the presidential campaign, proposed allowing live
coverage of the conferences. The president wanted live
coverage, his press secretary Pierre Salinger recalled, in
order to bypass the traditional news media to appeal
directly to the public for support. "This is the right
thing," the president told Salinger during the discussions
over the switch to live television. "We should be able to go
around the newspapers if that becomes necessary."(21) Moreover,
advances in electronic technology had made the
live broadcasting of presidential press conferences
inevitable, Salinger told the 1961 convention of the
American Society of Newspaper Editors. Salinger maintained
that print journalists' complaints about the new practice
were rooted in nostalgia for the small, intimate
presidential press conferences of the 1930s and 1940s. "The
point I make here is that I think the people who long for
the good old days of FDR and the type of press conference he
used to hold are unrealistic," Salinger said. "Now we are
living in a different world today than FDR did."(22)
Still, most newspaper reporters were chagrined at the
new practice. When Kennedy's aides unveiled the broadcasting
plans before representatives of the White House
Correspondents Association, the meeting was nearly
overwhelmed by print-press antagonisms. "At one point,"
Salinger said, "I thought the meeting would be reduced to
violence as the voices ran across the table."(23) Print
reporters complained that the new practice interfered with
the traditional close contact between newspaper reporters
and the president. "By accommodating television," Robert J.
Donovan of the New York Herald Tribune wrote in 1961, "Mr.
Kennedy has robbed the presidential press conference of much
of its best flavor. The intimacy between the President and
the reporter has been diluted by distance." Donovan said he
feared that live broadcasting of presidential press
conferences would diminish the presidency, making it
"commonplace."(24) Other newspaper reporters were equally
unenthusiastic. New York Post Capitol correspondent William
V. Shannon said live telecasting had killed all spontaneity
in the press conference.(25) The New York Times' Reston
pronounced live telecasting the "goofiest idea since the
hula hoop."(26)
A few journalists, however, were enthusiastic about the
innovation. "Televised Presidential press conferences would
increase understanding of governmental problems and policies
and that is all to the good," said Paul Veblen, executive
editor of the Santa Barbara (Calif.) News Press.(27) Other
editors said that live television was a worthy experiment in
the presidential press conference, which was, after all, an
evolving institution for which ground rules had been updated
through the years. "The only way to see if it will work is
to try it," said the St. Louis Post-Dispatch's Raymond P.
Brandt. "When [Franklin D.] Roosevelt ended written
questions, there wasn't any trouble; when Eisenhower allowed
direct quotation, there wasn't any trouble; when they
admitted television cameras, there wasn't any trouble. The
live conference is worth trying."(28)
Ben Bagdikian, a correspondent for the Providence
(R.I.) Journal and Bulletin, complained in early 1961 that
Kennedy's innovations had affected print reporters and
newspapers in myriad ways. For one thing, the conference was
now much more formal, given that it had been moved from the
small but intimate Indian Treaty Room in the old State
Department Building to an imposing 800-seat auditorium in
the department's new, modern headquarters. Print reporters
had lost the initiative in the press conferences because of
Kennedy's practice of beginning the meeting with a 20-minute
formal statement, which the president often used to make
announcements that would dominate the headlines and the
evening news. Television had also hurt reporters' public
image, Bagdikian said, because television viewers had
complained about the "rudeness" of reporters jockeying for
the president's attention during the press conferences. More
importantly, according to Bagdikian, live coverage had
reduced print journalists' accounts of the press conference
to irrelevance. Because many of their readers had already
witnessed the news conference firsthand, print reporters
were left only to interpret the event, not report it.(29) After
live telecasting of news conferences began, so few
newspapers saw the need to print verbatim transcripts of the
news conferences that the Associated Press ended its
longtime practice of transmitting transcripts to its member
papers.(30)
"I think it is not only a mess as it is presently
constituted," Chicago Daily News Washington bureau chief
Peter Lisagor said in 1961, "but I think it is the nearest
thing we have in this town to anarchy." Because of the
televised press conference, he said, print reporters had
been transformed at these events into mere props for the
television cameras. More importantly, the press conference
had lost much of its coherence because the mass of reporters
in attendance asked questions on widely divergent topics.
Lisagor also complained that reporters tended to be too
deferential to Kennedy in the formal surroundings of the
State Department auditorium. "[T]here must be a better way
of handling and conducting the exercise as it is now
constituted," Lisagor said.(31)
New York Herald Tribune television columnist John
Crosby, echoing a common complaint among newspaper
reporters, criticized the conferences because they gave the
president so much control over his meetings with the media.
By skillfully avoiding the crux of reporters' questions,
Kennedy could appear to the public to have answered a
question when in fact he had failed to provide any new
information. Of the press conferences, Crosby said, "They
remind me of a Chinese dinner. You eat and eat of a dozen
different dishes--but an hour later you find yourself
hungry."(32)
But Kennedy's mastery of the televised press
conference, beginning with the first live broadcast on
January 25, 1961, made it clear that the innovation was a
success, at least as far as the new president was concerned.
"Live television has become the new arm of presidential
communication with the public," wrote United Press
International correspondent Merriman Smith the day after
Kennedy's inaugural press conference. Kennedy had handled
himself "coolly and confidently," Smith wrote, thereby
putting to rest any fears that the president might embarrass
himself or the country through a misstatement before the
television cameras. "Thus opened a new era of White House
communications," Smith concluded.(33) Both the Washington Post
and the New York Times praised Kennedy's performance after
his first televised meeting with reporters. Other newspapers
across the country also lauded the innovation. "Mr.
Kennedy's first Presidential Press conference last night,"
wrote an editorialist in the Baltimore Sun, "was a measured,
confident performance, and an artful one."(34) Even Editor &
Publisher was impressed. "The entire performance," the
magazine's editors wrote, "could be called a crashing
success for him from all angles--politically, diplomatically
and dramatically."(35)
Television news executives also hailed the live news
conferences. Sig Mickelson, president of CBS News, said in
January 1961 that the broadcasts would constitute "a most
significant advance in television's role as a reporting
medium." Mickelson said he believed that Kennedy's
innovation might prompt other public officials across the
country to permit greater live broadcasting of other
important public proceedings.(36)
The inauguration of live television at presidential
press conferences would prove, by the mid-1960s, to be only
one of several innovations in electronic journalism that
would threaten newspapers. Live new conferences affected
newspapers in two ways. First, they increased the influence
of television in the news media's relationship to the
presidency. Television gained credibility as a news medium
by offering, for the first time, live coverage of a routine
news-making event. Print journalists' reports now seemed
irrelevant to the process of reporting the news conference
when readers could now regularly witness the event
themselves. While administration officials such as Salinger
argued that news conferences increased reader interest in
press conferences, most White House correspondents believed
that live television caused readers to ignore their
reports.(37) Second, Kennedy's mastery of the live conference
was part of larger administration efforts to control the
flow of news coming out of the administration. The
broadcasts gave the president a way to bypass traditional
news media and speak to the public directly. The live news
conferences, taken together with the president's skillful
handling of the press in other areas, increased the
president's power to directly manipulate the news.
Print journalists believed administration officials
were consistently trying to "manage the news," that is, to
control the press by keeping tight reins on reporters and on
the release of information. The debate about "news
management" in the Kennedy administration was not new, of
course; Washington reporters had expressed the same concerns
during the Eisenhower administration.(38) But reporters
believed that the Kennedy Administration was both more
brazen and more skillful in its efforts to manage the news
than previous administrations. "The Kennedy Administration
may try to manage the news a bit more than some of its
predecessors," wrote the St. Louis Post-Dispatch's Richard
Dudman in 1963. "The big difference here is that the Kennedy
Administration admits it manages the news and tries to
justify it."(39) Kennedy's emphasis on press relations and his
administration's efforts to force all branches to speak with
one voice vastly expanded journalists' concern about
government control of news. "News management" moved to
center stage not only in journalistic circles but in the
public eye, emerging as a bona fide news story in the
administration's handling of several foreign policy crises.
The conflict between press and government was reaching new
heights.
Ironically, even the cornerstone of Kennedy's press
relations, his personal relationships with individual
reporters, was widely considered part of this effort to
manage the press. Kennedy used friendships with reporters
both to launch trial balloons and to attempt to control what
reporters wrote about his administration. The New York
Post's William Shannon said in 1962 that Kennedy "devotes
such a considerable portion of his attention to leaking
news, planting rumors, and playing off one reporter against
another, that it sometimes seems his dream job is not being
Chief Executive of the nation but Managing Editor of a
hypothetical newspaper."(40) Similarly, in 1963 veteran New
York Times political columnist Arthur Krock wrote that
Kennedy's close relationships with reporters were a form of
indirect news management, a "social flattery of Washington
reporters and columnists--many more than ever got this
treatment in the past--by the President and his high level
subordinates." Krock believed that Kennedy's handling of the
press was "the most intensive indirect effort by any
President of the United States to manage the news," an
effort that had proven highly effective. "This is a public-relations project and the president is its most brilliant
operator," Krock wrote.(41)
CBS correspondent Charles Collingwood, surveying
Kennedy's press relations in a 1961 broadcast, said that the
president was skillfully manipulating the press through
exclusive interviews, which heretofore had been "rarer than
the whooping crane." Relatively few correspondents
complained about the practice because so many benefited, and
the manipulative aspects of the interviews were being
largely overlooked. "In fact, your Washington correspondent
is not nearly so fierce a dog as he likes to make out. If
he's given a few kind words and a bone now and then, he's
apt to be quite content and won't steal the roast off the
table," Collingwood observed. "The president seems to have
discovered this simple technique and it's the secret of his
newly heralded success with the Washington press corps."(42)
Kennedy also managed news with well-targeted criticisms
of reporters' work. Krock and other correspondents charged
that the president displayed a "bristling sensitiveness to
critical analysis [that] has not been exceeded by that of
any previous occupant of the White House."(43) One Washington
correspondent argued that the president, a prodigious and
speedy reader, "reads every damn thing written" about him,
while "his skin is as thin as cigarette paper."(44) Kennedy and
administration officials were quick to criticize
correspondents when a published news article did not meet
their satisfaction. United Press International's Merriman
Smith was among those who were amazed at Kennedy's media
sensitivity; both the president and his aides read
newspapers closely. "How they can spot an obscure paragraph
in a paper of 3,000 circulation 2,000 miles away is beyond
me," Smith marveled. "They must have a thousand little
gnomes reading the papers for them."(45) Presidential aide
Arthur M. Schlesinger, Jr., recalled that Kennedy "retained
an inexhaustible capacity to become vastly, if briefly,
annoyed by hostile articles or by stories based on leaks."
Kennedy once grew so incensed at New York Herald Tribune
editorials that he ordered the White House's subscription to
the newspaper canceled. After tempers cooled, the White
House renewed the subscription.(46)
More significant to Kennedy's news management efforts
were his administration's efforts to control the flow of
news out of federal offices. Press complaints about these
efforts began almost immediately after Kennedy was elected.
Barely a month after Kennedy's inauguration, Editor &
Publisher magazine complained of a "disturbing trend" in
government information policies. The magazine's editors were
upset because of several new actions and policies of the new
administration: Secretary of State Dean Rusk had barred
officials from releasing information about preliminary
discussions of foreign problems. Congressional leaders were
being discouraged from revealing to reporters the nature of
their discussions with the president. And executive agency
department heads were holding weekly meetings to coordinate
their activities regarding the press. Moreover, the editors
were upset that the administration had pressured the New
York Herald Tribune to withhold publication of a news story
so that the story could be released at the president's news
conference.(47)
A turning point in press-government relations under
Kennedy was the administration's handling of the press
during the invasion of Cuba at the Bay of Pigs in April
1961. Kennedy's news management in this and subsequent
crises caused journalists to distrust his administration.
Journalists were angered at having caught government
officials in lies and resentful that Kennedy and his aides
had placed some of the blame for the failed invasion at the
feet of journalists. "The U.S. press is being made the
scapegoat of the Cuban invasion debacle," complained Editor
& Publisher just after the failed military effort. The
press, the magazine's editors wrote, was being unfairly
damned both for telling too much about invasion plans and
for failing to tell the story soon enough and in adequate
detail.(48)
The Kennedy administration not only tried to carefully
manage the news of the Cuban invasion but also made numerous
misstatements in the process of mounting a United States-backed invasion by Cuban exiles to overthrow Cuban President
Fidel Castro. The administration denied any official
knowledge of an imminent invasion, deliberately handed out
incomplete and inaccurate information about military
preparations, pressured newspapers to alter or withhold news
stories about Cuba, and chastised newspapers afterward for
being insufficiently uncooperative with the government in
pursuing the country's Cold War goals.
New York Times' columnist Reston listed two of the
government's lies during the crisis. After the troop
landings began, American officials told reporters in Miami
that this was an "invasion" of 5,000 men, an exaggeration
intended to impress Cubans and prompt them to rise up in
support of the invaders. Then, once the landing force
encountered stiff resistance, Washington officials changed
their story, saying that this was not invasion at all, but
merely a landing of several hundred men to deliver supplies
to anti-Castro guerrillas. In fact, about 1,000 troops
landed in Cuba, and government officials had twice lied to
reporters. "Both times," Reston wrote, "the press was
debased for the government's purpose." Moreover, the Castro
government and its Soviet advisers knew that the American
government's statements were untrue. As a result, Reston
said, "the American people were the only ones to be
fooled."(49)
Moreover, Kennedy's credibility with reporters suffered
because he and his subordinates had repeatedly denied
American involvement in a possible Cuban invasion. Four days
before the invasion, Kennedy was unequivocal about the
matter in his regular news conference. "There will not be
under any conditions an intervention in Cuba by the U.S.
armed forces," Kennedy said. "The basic issue in Cuba is not
one between the United States and Cuba. It is between the
Cubans themselves. And I intend to see that we adhere to
this principle."(50) The day the invasion began, Secretary of
State Rusk had told reporters, "The American people are
entitled to know whether we are intervening in Cuba or
intend to do so in the future. The answer to that question
is no. What happens in Cuba is for the Cuban people
themselves to decide."(51)
Kennedy Administration officials had, before the
invasion, actively sought to prevent news outlets from
writing about Cuba. Word of the Cuban invasion had spread in
the news media, particularly in smaller publications, but
the story was slow to catch on among larger newspapers and
magazines. Before the invasion, recalled Schlesinger, the
editor of The New Republic had sent the White House a
detailed account of the Central Intelligence Agency's plans
to train Cuban exiles for the military operation, asking if
the publication of the article would injure national
security. At the president's request, the magazine had
declined to print the article.(52) The Miami Herald had also
refrained from publishing information about the invasion
beforehand at the administration's request, even though the
armed uprising by the Cuban rebels was well known among the
large Cuban population in Miami. "Everyone in Miami knew
about it," the Herald's George Beebe told the Associated
Press Managing Editors in 1961. "I had a five-part series in
my desk for two months, but I didn't want to be the first
S.O.B. to release the story." The large Cuban population of
Miami was well aware of the invasion plans, and reporters
had heard about it from multiple sources, Beebe said. The
Herald had tried but failed to confirm the story with the
C.I.A., the Federal Bureau of Investigation, and the State
Department.(53)
The New York Times published an account of the invasion
plans on April 7, 1961, but watered down the account for
fear of compromising national security. The Times had
written about the invasion preparations only once before, on
January 10, 1961. The April 6 news story was in fact
somewhat vague, omitting any direct mention of the C.I.A.
even though it was clear from the news story that the
invasion force was being trained by Americans. Within the
Times, editors had argued about whether to publish the
article. Reston, concerned that the Times' piece might
endanger national security, believed the newspaper should
not describe the timing of the invasion. Publisher Orvil
Dryfoos and managing editor Turner Catledge were worried
about the article's implications for national security, but
Catledge wanted the story published. The final version
omitted any mention of the invasion as "imminent," as
reporter Tad Szulc had originally described it, and
discarded plans for a four-column headline in favor of a
less prominent one-column heading. The story ran on Page 1.
Some Times editors, such as managing editor Clifton Daniel
and assistant managing editor Theodore Bernstein, had
opposed any changes in Szulc's article because, as Daniel
recalled in 1966, "never before had the front-page play in
the New York Times been changed for reasons of policy."(54)
The Kennedy Administration responded to this criticism
by citing the need to protect national security and by
criticizing newspaper performance. The president's aides,
and even Kennedy himself, offered two pointed but
contradictory criticisms of the press' performance. On the
one hand, Kennedy told reporters and publishers privately
that the Times should have printed everything it had known
about the invasion. "Maybe if you had printed more about the
operation," Kennedy told Catledge a month after the
invasion, "you would have saved us from a colossal
mistake."(55) According to Daniel, Kennedy repeated essentially
the same remark to Dryfoos in 1962.(56) On the other hand,
Kennedy blamed the press for contributing to the Cuban
fiasco and called for greater voluntary censorship. In a
much-publicized speech before a meeting of the American
Newspaper Publishers Association's Bureau of Advertising on
April 27, 1961, Kennedy said the nation was experiencing "a
time of peace and peril which knows no precedent in
history," a dangerous situation which he said provided clear
justification for increased press restraint. "I am asking
the members of the newspaper profession and the industry in
this country to reexamine their own responsibilities, to
consider the degree and the nature of the present danger,
and to heed the duty of self-restraint which that danger
imposes upon us all," Kennedy told the publishers. "Every
newspaper now asks itself, with respect to every story: `Is
it news?' All I suggest is that you add the question: `Is it
in the interest of national security?'"(57)
Journalists and publishers interpreted the president's
remarks as a call for a meeting to discuss voluntary
censorship. A meeting was held on May 9, 1961, but it
accomplished little. For eighty minutes Kennedy conferred
with officials from the American Newspaper Publishers
Association, the American Society of Newspaper Editors, the
Associated Press, and United Press International. The
president told the group that while the administration
intended to continue free access to news, the press itself
should show greater restraint. As evidence of press
irresponsibility, he cited several news articles printed by
the Times that he said had hurt national security; one was
the Times' article about Cuban invaders being trained in
Guatemala, and the other detailed American tracking of
Soviet missiles in Turkey. Catledge, who attended the
meeting, told the president that the Times had gotten the
runaround or half-truths in trying to confirm each of the
two stories with the government. The Times would have
withheld the articles, Catledge said, if someone in the
government had told the truth to Reston or to another high
Times official in confidence.(58) The media representatives
told the president that any kind of censorship--voluntary or
not--was unnecessary in peacetime and in any case would not
work without adequate machinery to enforce it. ASNE
President Felix R. McKnight of the Dallas (Tex.) Times-Herald told Kennedy that "only the declaration of a national
emergency by the President of the United States would make
imperative the imposition of news censorship."(59)
Reporters and publishers were aghast at having caught
the administration in lies and half-truths. For journalists,
it was one thing to withhold information in wartime or in a
national emergency, but it was quite another for the
government to lie to reporters outright in peacetime.
The Freedom of Information Committee of the Associated Press
Managing Press Editors Association concluded in 1961 that
editors had been jolted by the events in Cuba. "The
injustice of inferentially blaming the press for blunders
that even tight wartime censorship could not have concealed
brought indignant reaction," the committee members said. The
"bungling preparations to topple Castro [were] obvious to
any south Florida observer."(60) The New York Times
editorialized on May 10, 1961, that the danger posed by
untruthful government officials "has raised a domestic
question that is likely to come up again and again" until it
is solved. "The cause may be something that is happening in
Laos, in Central Africa or in Latin America," the Times
wrote, "but the question remains the same: is a democratic
government in an open society such as ours ever justified in
deceiving its own people?" When public officials in a
democracy lie to the people, the Times wrote, the people
lose confidence.(61)
For press critics, the problem had not been that the
press had failed to cooperate with the government, but that
the press had failed to adequately investigate an important
news story vital to the interests of United States citizens.
"As far as the public is concerned," complained CBS
correspondent Collingwood in an April 1961 broadcast, "last
week's explosion in Cuba took place in a sort of vacuum of
information and for this vacuum the press as the principal
purveyor of information in this country must bear a large
share of the responsibility." As Collingwood pointed out,
U.S. involvement in preparations for the invasion had been
made public as early as the winter of 1960. An academic
journal had described invasion preparations in October 1960,
and this account was discussed in the Nation of November
1960. On December 22, 1960, the Los Angeles Mirror had
published an account of the Guatemalan training base from
which the invasion was to be launched, and a much-shortened
form of the Mirror's account ran on the Associated Press
national wire. Yet most newspapers had given the invasion
plans little notice until the New York Times ran its first
article on the rebels' Guatemalan base on January 10, 1961,
and even then few had explored the U.S. government's role in
the invasion. Thanks to the nation's press, Collingwood
reported, "we were left in the dark about Cuba."(62)
Publishers and journalists emerged from the Bay of Pigs
fiasco angered that they had been lied to yet criticized
both for reporting too much and for reporting too little.
The experience served to increase distrust between the press
and the government. The incident was, therefore, as New York
Times managing editor Daniel put it, significant not only to
the history of Latin America but "also important in the
history of relations between the American press and the
United States government." To Daniel, the incident
underscored the principle that journalists have the duty to
constantly question national leaders, who alone are
responsible for national security. Journalists should
continue questioning leaders and their policies except in
wartime or during a threat of war. "Information is essential
to people who propose to govern themselves," Daniel
concluded in 1966. "It is the responsibility of serious
journalists to supply that information--whether in this
country or in the countries from which our foreign
colleagues come."(63) Reston espoused a similar principle in
recalling, after his retirement, the lessons of these years.
"My own experience was that governments usually got the
voluntary cooperation of the media when secrecy was
essential to national security," he wrote. "It was when
governments were addicted to secrecy and used it to cover up
their mistakes and protect their political and personal
interests that representative government and a free press
came into conflict."(64)
The Cuban missile crisis of 1962 added to the growing
distrust between government and reporters. Over a period of
several weeks in the crisis, the Kennedy administration
imposed tight controls over information provided to the news
media. Officials sought to have the government "speak with
one voice" to the Soviet Union following the disclosure that
the Russians had installed offensive nuclear missiles in
Cuba. Until the Russians removed the missiles at Kennedy's
demand, tight controls were placed over exactly what
reporters could report and where they could go in covering
the crisis. Reporters were angered both by the government's
efforts to control the news and by officials' explanations
immediately afterward that the government had been justified
in doing so.
Newspaper groups contended that the government's "news
management" activities during the Cuban missile crisis had
undermined American democracy. Gene Robb, publisher of the
Albany (N.Y.) Times-Union and vice president of the American
Newspaper Publishers Association, told a Congressional
committee examining the government's news policies in 1963
that, during the crisis, the press had caught government
officials lying on numerous occasions. "We have, as a
result, we believe," Robb told the House committee, "a
really serious crisis in the credibility of Government
pronouncements. A government can successfully lie no more
than once to its people. Thereafter, everything it says and
does becomes suspect."(65) Robb said that while reporters and
publishers had long understood that any government
administration would always attempt to put the best face on
government programs, the Kennedy administration's "news
management" policies had violated a basic tenet of
democracy--that a government should always tell the truth to
its citizenry. "[N]ews management," Robb said, "as
interpreted by some of the Government people who use the
phrase, has come to mean--rightfully or not--the
manipulation, maybe the distortion, possibly the twisting
and, quite often, the withholding of the facts in the
news."(66)
In a report to newspapers compiled in late 1962, the
ASNE and the ANPA compiled a laundry list of the
government's "news management" activities during the crisis.
"During the Cuban crisis, the major press complaint was not
that news was being censored or suppressed for security
reasons, but that there was deliberate deception and
manipulation of news," said the report, compiled by John H.
Colburn of the Richmond (Va.) Times-Dispatch. Colburn cited
the following incidents as evidence of government deception:
The Defense Department had reported on October 19, 1962,
that it had no information indicating the presence of
offensive weapons in Cuba, yet Defense Secretary Robert
McNamara later acknowledged that he had received
intelligence reports confirming such weapons as early as
October 15. American officials had claimed during the crisis
to have imposed a strict naval blockade of Cuba, when in
fact only a selective blockade was enforced. And President
Kennedy had canceled a political tour to return to
Washington, claiming he had a "cold," when actually he was
returning to the capital to deal with the Cuban crisis.(67) "By
carefully timing and wording announcements about blockade
activities," Richard Fryklund of the Washington Star wrote,
"the administration attempted to control the image of the
action shown to the world, and the information reaching the
Russians and the Cubans."(68) Reporters could hardly judge the
truth of the administration's pronouncements, since they had
been prohibited from traveling on the quarantine ships to
the Caribbean.(69)
If reporters were upset at news controls during the
missile crisis, they were enraged that controls continued as
the crisis wound down. Most upsetting to them were the
controls imposed in the Defense and State Departments in
late October 1962. Both Arthur Sylvester, the Defense
Department spokesman, and Robert Manning, the State
Department spokesman, each had issued directives requiring
more restrictive oversight of reporters. "The substance of
each interview and telephone conversation with a media
representative will be reported to the appropriate public
information office before the close of business that day,"
the Defense Department memorandum ordered. "A report need
not be made if a representative of the public information
office is present at the interview."(70) Reporters believed
that the policy, issued at the direction of the White House,
would interfere with reporters doing their jobs. Reporters
would thus get only the "official line" from Defense and
State without learning details of any specific policy
disputes. Reporters viewed the rule as a "Gestapo tactic,"
said Washington correspondent Clark R. Mollenhoff of the
Cowles publications. "The Cuban crisis," he said, "has
resulted in one of our most dramatic examples of the high-level handout."(71)
Journalists were angered not only at the Pentagon's
news controls but also at Sylvester's admission, on October
30, 1962, that the government had indeed managed the news
during the crisis. Sylvester said the government had spoken
during the crisis with "one voice" so as to clearly state
its position to the Soviets. News, he said, "was part of the
weaponry that a President has in the application of military
force and related forces to the solution of political
problems, or to the application of international political
pressure." He also said, "In the kind of world we live in,
the generation of news by actions taken by the Government
becomes one weapon in a strained situation. The results, in
my opinion, justify the methods we used."(72) Sylvester later
said the government had, in his words, a right "to lie to
save itself" when facing the threat of nuclear war.(73)
Sylvester's frankness prompted an immediate response from
Lee Hills, executive editor of Knight Newspapers and ASNE
president, who protested that the American press "must not
be used as an implement to mislead the public."(74)
The nation's newspapers were equally vehement. "There
is no doubt," wrote the editors of the New York Times, "that
`management' or `control' of the news is censorship
described by a sweeter term. There is no doubt that it
restricts the people's right to know."(75) The Baltimore Sun
editorialized that the administration's news management had
undermined the traditional separation of government
censorship from propaganda operations. Sylvester's
statement, the Sun wrote, "suggests the policy and the
performance of Adolph Hitler's propaganda chief, Paul Joseph
Goebbels, who prescribed what Germans should be allowed to
read and think."(76) The Washington Star said that the
administration's news policies would cause all government
officials to be regarded with suspicion. "What they say from
now on, as arbitrarily established sources of public
information, may be the truth," the Star's editors wrote.
"But that truth will be accepted with a grain of salt."(77)
Representatives of the National Editorial Association (the
organization of weeklies and small dailies), the ANPA, and
ASNE met December 13, 1962, and issued a joint statement
condemning the Kennedy administration's policies. The
statement expressed concern that news management would
suppress information "as a means to some desired end" and
thus exceed legitimate censorship of military information.
"Security of the nation," the statement said, "can be
maintained only by the full reporting of all the truth that
is not harmful to the national military interest."(78)
Sylvester was initially unrepentant for his remarks,
however, and insisted that they had been taken out of
context. Kennedy instructed his aide Theodore C. Sorensen to
draft a letter for Sylvester to sign explaining both the
president's and Sylvester's abhorrence of censorship and
toning down his remarks; Sylvester refused to sign it
because he did not want to appease his critics. But in March
1963, he appeared before the House Subcommittee on
Government Information and qualified his earlier statement
concerning the government's right to deceive the public. He
said that the government had the right only "to lie to save
itself when it's going up into a nuclear war" in moments of
imminent attack. "The government does not have the right to
lie to the American people," he told the committee.(79)
Sorensen recalled that the president had found Sylvester's
remarks both "unclear and unwise," but Sorensen himself
believed the press' response to Sylvester's statements was
out of proportion to their importance. Press reaction,
Sorensen said, had failed to take into account the context
of Sylvester's remarks, that is, that the government had
"the right to lie to our enemies in statements also heard by
our citizens."(80)
Kennedy and his aides maintained that the government
had not lied, but instead had withheld news from the public
so as to keep the information from the country's enemies.
"We did not lie to the American people," Salinger told the
Women's National Press Club in March 1963. "We did not
deprive the American people of any information except that
which, for the highest national security, had to be withheld
from our adversaries." Kennedy was justified, Salinger said,
in withholding information about the Cuban crisis until the
quarantine of Cuba was announced October 22, 1962. "This
policy was an absolute necessity for the success of the
president's quarantine plan--and I believe played an
integral part of his success," Salinger said. The press
secretary said that some newspapers, not the government,
were managing the news by printing news articles critical of
the Kennedy administration.(81)
Kennedy himself had defended the administration's news
policies immediately after the Cuban crisis ended. In his
press conference of November 20, 1962, the president offered
no apologies for keeping details of the Cuban crisis in "the
highest levels of government" and for controlling
information that was released to the public and to the
Russians. He said that if news about the Soviet buildup had
leaked out before the United States government was sure of
its response, disaster could have resulted. "During the
week, then, from Monday till Sunday, when we received Mr.
Khrushchev's first message about the withdrawal, we
attempted to have the government speak with one voice,"
Kennedy told reporters. "There were obvious restraints on
newspapermen." Of the Sylvester and Manning directives,
Kennedy said their purpose was to prevent highly sensitive
information from leaking to the press. He said he didn't
believe that the directives had inhibited the flow of news
out of the Pentagon and that he would revoke the orders if
that were proven the case.(82) The State Department's directive
was withdrawn a week later.(83)
The increasing distrust between reporters and
government officials in the Kennedy years expanded a rift
that had been gradually widening since World War II.
"Sylvester's candor touched off a furor in journalistic
circles," recalled United Press International correspondent
Helen Thomas. "The debate was the forerunner of `the
credibility gap' that caused the downfall of two of
Kennedy's successors."(84) Whether Kennedy's actions in Cuba
were justified or not, the press was growing increasingly
inclined to distrust government pronouncements during
national crises. The distrust grew despite Kennedy's warm
personal relationships with many correspondents and despite
the national peril posed by the Cuban missile crisis. It
would continue to grow through the mid-1960s during the
administration of Kennedy's successor, a man far less
skillful in dealing with the press and facing international
crises of his own.
1. Transcript of "The Press and the People," reprinted in
Washington and the Press (New York: Fund for the Republic,
1959), 5.
2. Availability of Information From Federal Departments
and Agencies, Hearings Before a Subcommittee of the
Committee of Government Operations, House of
Representatives, Eighty-fourth Congress, First Session, 7
November 1955 (Washington: U.S. Government Printing Office,
1956), 7-9. See Chapter 4 of this dissertation for a
detailed analysis of journalists' increasing concern over
government secrecy after World War II. For other accounts of
journalists' mounting concern through the 1950s, see J.R.
Wiggins, "Enormous Area of Secrecy: Public Servants Build
Complex Fences Around Sources of Information To Which People
Need Access," American Editor, October 1959, 16-27; J.R.
Wiggins, "Sense to Secrecy," ibid., July 1960, 49-63; and
Douglass Cater, The Fourth Branch of Government (Boston:
Houghton Mifflin, 1959), 112-169.
3. Availability of Information From Federal Departments
and Agencies, 32.
4. Eisenhower letter to Secretary of Defense Charles E.
Wilson, 17 May 1954, reprinted in "Texts of Eisenhower
Letter and Brownell Memorandum on Testimony in Senate
Inquiry," New York Times, 18 May 1954, 24. For a discussion
of the letter and its significance, see Clark R. Mollenhoff,
Washington Cover-up (Garden City, N.Y.: Doubleday & Company,
1962), 210-211. A Library of Congress study in 1974 traced
executive privilege to the earliest days of the Republic but
described Eisenhower's 1954 letter as a turning point in its
use by the executive branch. Eisenhower's letter, the study
found, "became the basis for an extension of the claim of
`executive privilege' far down the administrative line from
the President." ("The Present Limits of `Executive
Privilege,'" a study by the Government and General Research
Division of the Library of Congress, Congressional Record,
House, 28 March 1973, 10079-10083.) For a lengthy discussion
of the origin of executive privilege, see George Kennedy,
"Advocates of Openness: The Freedom of Information
Movement," Ph.D. dissertation, University of Missouri, 1978,
196-234.
5. John F. Kennedy to Turner Catledge, 3 January 1961,
photocopy in files of Freedom of Information Center,
University of Missouri at Columbia. Hereafter cited as FOI
Center files.
6. Mary McGrory, "Kennedy and the Press," Publisher's
Auxiliary, 23 December 1961, 2.
7. James E. Pollard, The Presidents and the Press: Truman
to Johnson (Washington, D.C.: Public Affairs Press, 1964),
96.
8. Quoted in Montague Kern, Patricia W. Levering and
Ralph B. Levering, The Kennedy Crises: The Press, the
Presidency, and Foreign Policy (Chapel Hill: University of
North Carolina Press, 1983), 5.
9. Roger Hilsman, The Politics of Policy Making in
Defense and Foreign Affairs (New York: Harper and Row,
1971), 114.
10. Arthur M. Schlesinger, Jr., A Thousand Days: John F.
Kennedy in the White House (Boston: Houghton Mifflin, 1965),
716.
11. James Reston, "How to Break the Rules Without Getting
Caught," New York Times, 29 November 1961, 40.
12. Quoted in ibid.
13. Kennedy's cozy relations with reporters were sometimes
the object of ridicule. A 1962 Jules Feiffer cartoon, for
example, depicted two columnists, "Scotty" and "Joe,"
swapping stories about their meals with Kennedy during
presidential drop-in visits to their homes. (Jules Feiffer
cartoon, New Republic, 30 July 1962, 27.)
14. Reston, "How to Break the Rules," 40. Exclusive
interviews had had the same status under Presidents Franklin
D. Roosevelt and Harry Truman. For example, in 1950 Truman
had given an exclusive interview to New York Times columnist
Arthur Krock and had been roundly criticized by the
Washington press corps as a result. Truman, at a tense news
conference, declared that he as president was "his own free
agent" and certainly did not answer to newspaper reporters.
"He will see whom he pleases, when he pleases, and say what
he pleases to anybody," Truman told reporters, referring to
himself. "And he is not censored by you or anyone else."
Still, exclusive interviews remained rare after this
episode. ("The President's News Conference of February 16,
1950," Harry S. Truman, Public Papers of the Presidents,
1950 [Washington: United States Government Printing Office,
1965], 159-163.)
15. Bill Lawrence, Six Presidents, Too Many Wars (New
York: Saturday Review Press, 1972), 4, 6.
16. Ibid., 239.
17. Ibid., 257-259.
18. Sarah McClendon, My Eight Presidents (New York: Wyden
Books, 1978), 50.
19. Quoted in William L. Rivers, The Opinionmakers
(Boston: Beacon Press, 1965), 164; Esther Featherer,
"Kennedy and the Press," Freedom of Information Center
Publication No. 120, April 1964, in FOI Center files. For
additional details of Kennedy's frequent dinner invitations
to newspaper publishers, see Worth Bingham and Ward S. Just,
"The President and the Press," Reporter, 12 April 1962, 18-23.
20. Quoted in Kern et al, The Kennedy Crises, 5.
21. Quoted in Pierre Salinger, With Kennedy (New York:
Doubleday, 1966), 56. An excellent scholarly account of the
inauguration of Kennedy's live press conferences is Harry
Sharp, Jr., "Live From Washington: The Telecasting of
President Kennedy's News Conferences," Journal of
Broadcasting 13 (Winter 1968-69): 23-32.
22. ASNE Proceedings, 1961, 32.
23. Ibid.
24. Quoted in "J.F.K. and the Conference," Time, 24 March
1961, 44.
25. Quoted in ibid.
26. Quoted in Jo Ranson, "Pressmen Growl at JFK's Plan,"
Radio-TV Daily, 17 January 1961, 1.
27. Quoted in "`Live' Press Conferences Stir Pro and Con
Views," Editor & Publisher, 7 January 1961, 9.
28. Quoted in ibid., 10.
29. Quoted in ASNE Proceedings, 1961, 23-25. Many print
journalists complained that the televised press conferences
had made reporters look silly as they competed for the
president's attention and mugged for the cameras. Jack
Manning of the Detroit Free Press found the correspondents'
conduct disgusting: "They keep popping up and down like
jackrabbits, waving their hands for Presidential attention
and glaring pompously at one another if they are denied the
floor. . . . And every time one of the bores received the
Presidential nod he made certain he was in focus for the TV
camera before spouting." (Jack Manning, Detroit Free Press,
8 February 1962, clipping in FOI Center files.) ABC
commentator Edward P. Morgan said that the White House had
received scores of letters complaining about rude and
undignified reporters. (Broadcast transcript of 13 March
1961, reprinted in Edward P. Morgan, Clearing the Air
[Washington: Robert B. Luce, 1963], 86.)
30. Ibid., 22. Associated Press executive editor Alan J.
Gould said in 1961 that transcripts were dropped from the
wires because they "just didn't attract the usage that would
have justified tying up the trunk wires" to carry them.
31. ASNE Proceedings, 1961, 28.
32. John Crosby, "The Press Conference Make Skimpy
Repasts," Washington Post, 1 May 1961, 14B. Crosby's Herald
Tribune column was syndicated nationally.
33. Merriman Smith, "Newsmen Miss Repartee in TV Press
Conference," Columbia Missourian, 26 January 1961, 2.
34. "Debut," Washington Post, 27 January 1961, 12A; "Press
Conference on Live TV," New York Times, 27 January 1961, 22.
The Baltimore Sun editorial is quoted in "Opinion of the
Week: President Evaluated," New York Times, 29 January 1961,
E11, which is a roundup of nationwide press reaction to
Kennedy's first conference.
35. "TV Press Conference," Editor & Publisher, 28 January
1961, 6.
36. Jo Ranson, "Pressmen Growl at JFK's Plan," Radio-TV
Daily, 17 January 1961, 1.
37. ASNE Proceedings, 1961, 4. Researcher Harry Sharp
interviewed forty-five White House correspondents in early
1963 and found that only a few believed live television had
increased readership. (Sharp, "Live From Washington," 30,
32.)
38. In fact, as Kennedy administration officials were
quick to point out, the term "news management" first gained
currency after New York Times columnist James Reston
complained before Moss' Congressional committee in 1955
about secrecy in the Eisenhower administration. Reston said
that the federal government had a "growing tendency to
manage the news," manifested in both military agencies and
domestic departments. (Availability of Information From
Federal Departments and Agencies, 25; See also Allen Drury,
"U.S. Suppression of News Charged," New York Times, 8
November 1955, 25.)
39. Richard Dudman, "P.I.O.: Natural Enemy," Nieman
Reports, March 1963, 5. Dudman's brief article is part of a
Nieman Reports symposium called "The News Management Issue,"
3-15.
40. William Shannon, "The Censors," New York Post, 4
November 1962.
41. Arthur Krock, "Mr. Kennedy's Management of the News,"
Fortune, March 1963, 82, 199, 202.
42. Transcript of "CBS Views the Press" broadcast of 3
December 1961, reprinted in Charles Collingwood,
"Presidential Pressmanship," Nieman Reports, January 1962,
8-9.
43. Krock, "Mr. Kennedy's Management of the News," 82.
44. Quoted in Pollard, Presidents and the Press, 103. See
also Douglas M. Bloomfield, "The Presidential Press
Secretary," M.A. thesis, Ohio State University, 1963.
Salinger once told reporters that Kennedy read seven
newspapers a day and that little in the daily press escaped
the president's attention. ("Bloopers Made By White House,"
New York Times, 28 January 1961, 8.)
45. Quoted in Rivers, The Opinionmakers, 160.
46. Schlesinger, A Thousand Days, 718. See also M.L.
Stein, When Presidents Meet the Press (New York: Julian
Messner, 1969), 149. Kennedy was angry because he believed
the Herald Tribune, which supported the Republicans
editorially, had played down allegations of impropriety on
the part of Eisenhower Administration officials while
overplaying any allegations involving his own
administration.
47. "Disturbing Trend," Editor & Publisher, 4 February
1961, 6. The news story was the release by the Soviet Union
of two American pilots whose reconnaissance plane had been
shot down the previous year. The White House had asked the
Herald Tribune to withhold the story of the pilots' release
until the two were turned over to American authorities.
Kennedy then announced their release at his first televised
news conference January 25, 1961. Administration officials
said they had made the request to ensure the pilots' safety,
not to manage the news. (Salinger, With Kennedy, 140-141;
"Kennedy Asks `Responsible' Solution on Sensitive News,"
Editor & Publisher, 28 January 1961, 9.)
48. "News of Cuban Invasion," Editor & Publisher, 29 April
1961, 6. A comprehensive but extremely critical
contemporaneous account of press coverage leading up to the
Cuban invasion is Victor Bernstein and Jesse Gordon, "The
Press and the Bay of Pigs," Columbia University Forum, Fall
1967, reprinted in eds. Peter Spackman and Lee Ambrose, The
Columbia University Forum Anthology (New York: Atheneum,
1968), 320-336.
49. James Reston, "False `News' From Officials in Cuban
Crisis," Kansas City Times, 10 May 1961, clipping in FOI
Center files.
50. "The President's News Conference of April 12, 1961,"
John F. Kennedy, The Public Papers of the Presidents, 1961
(Washington: United States Government Printing Office,
1962), 259.
51. "Text of Secretary Rusk's News Conference, Including
Observations on Cuba," New York Times, 18 April 1961, 18.
52. Schlesinger, A Thousand Days, 261.
53. APME Red Book, 1961, 140.
54. Turner Catledge, My Life and the Times (New York:
Harper & Row, 1971), 259-265; James Reston, Deadline: A
Memoir (New York: Random House, 1991), 324-327; Tad Szulc,
"Anti-Castro Units Trained to Fight at Florida Bases," New
York Times, 7 April 1963, 1; Clifton Daniel, "National
Security and the Bay of Pigs Invasion," in Killing the
Messenger, ed. Tom Goldstein (New York: Columbia University
Press, 1989), 107-118. Daniel's account is a reprint of a
June 1966 speech in which he responded to recent criticisms
of press performance in the Kennedy years.
55. Catledge, My Life and the Times, 264.
56. Daniel, "National Security and the Bay of Pigs," 115.
57. "Address `The President and the Press' Before the
American Newspaper Publishers Association, New York City,"
27 April 1961, John F. Kennedy, Public Papers of the
Presidents, 1961 (Washington: United States Government
Printing Office, 1962), 337.
58. "Notes on Conversation with Felix McKnight,"
memorandum in FOI Center files, 12 May 1961. The memo,
drafted by Herbert Brucker of the Hartford Courant, is a
summary of McKnight's recollections of the White House
meeting as told to Brucker three days afterward.
59. Felix R. McKnight, "President McKnight Reports to the
ASNE Membership on White House Conference," ASNE Bulletin, 1
June 1961, 1; "Censorship Plan Avoided in Talk With
President," Editor & Publisher, 13 May 1961, 11, 80.
60. APME Red Book, 1961, 156.
61. "The Right Not To Be Lied To," New York Times, 10 May
1961, 44.
62. Transcript of Charles Collingwood, "WCBS-TV Views the
Press," 23 April 1961, in Turner Catledge papers; "Are We
Training Cuban Guerrillas?" Nation, 19 November 1960, 378-379; Paul P. Kennedy, "U.S. Helps Train an Anti-Castro Force
At Secret Guatemalan Air-Ground Base," New York Times, 10
January 1961, 1. The Nation editorial had marveled at press
inattention to the planned invasion. "The American press--even media with accredited correspondents on the scene--has
apparently remained unaware of the public commotion the
subject has aroused in Guatemala," the editors wrote.
63. Daniel, "National Security and the Bay of Pigs
Invasion," 112, 118.
64. Reston, Deadline, 473-474.
65. Government Information Plans and Policies, Hearings
Before a Subcommittee of the Committee of Government
Operations, House of Representatives, Eighty-eighth
Congress, First Session (Washington: U.S. Government
Printing Office, 1963), 6-7.
66. Ibid., 7.
67. "Summary of News Management and Control by Federal
Government," report prepared for ASNE and ANPA by John H.
Colburn, Richmond (Va.) Times-Dispatch, quoted in ibid., 9-16.
68. Quoted in ibid., 12.
69. "Classic Conflict: The President and the Press," Time,
14 December 1962, 45.
70. Quoted in ibid.
71. Clark R. Mollenhoff, "Managing the News," Nieman
Reports, December 1962, 3-6.
72. "`Managed News'--A New `Weapon' in U.S. Arsenal," U.S.
News & World Report, 12 November 1962, 48.
73. Quoted in "Classic Conflict: the President and the
Press," Time, 14 December 1962, 45. Sylvester later charged
that his "right to lie" remark, though widely printed in the
news media, was not accurately quoted. A radio station
reporter had tape-recorded his remarks, however. A
transcript of Sylvester's controversial speech is reprinted
in the Congressional Record, 24 January 1963, 899-903.
74. Quoted in "`Managed News,'" 48.
75. "Managing the News," New York Times, 31 October 1962,
36.
76. "New Censor Rules Recall Goebbels," Baltimore Sun, 2
November 1962, quoted in Aviation Week and Space Technology,
12 November 1962, 145.
77. "World We Live In," Washington Star, 12 November 1962,
quoted in "Editorial Comment on News `Weaponry,'" Aviation
Week and Space Technology, 12 November 1962, 156.
78. "Where the National Interest Lies," joint statement of
ASNE, ANPA, and NEA, ASNE Bulletin, 1 January 1963, 5.
79. Quoted in "Government Must be Honest in News,
Sylvester Agrees," Editor & Publisher, 30 March 1963, 15;
Government Information Plans and Policies, 146-147.
80. Theodore C. Sorensen, Kennedy (New York: Harper & Row,
1965), 321.
81. "Salinger Attacks `News Managers,'" Editor &
Publisher, 30 March 1963, 133.
82. "The President's News Conference of November 20,
1962," John F. Kennedy, The Public Papers of the Presidents,
1962 (Washington: United States Government Printing Office,
1963), 834, 836-837.
83. Government Information Plans and Policies, 16.
84. Helen Thomas, Dateline: White House (New York:
Macmillan, 1975), 31.
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