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CHAPTER 9
AN INDUSTRY IN TRANSITION:
DAILY NEWSPAPERS, 1960-1965
Familiar challenges that had confronted the nation's
daily newspapers to varying degrees since the end of World
War II intensified in the early and middle 1960s. The media
marketplace was changing rapidly: Mergers and closings
continued in the largest cities, where newspapers were most
susceptible to the multiple pressures of steadily rising
costs, shifting readership, and rapid technological change.
Chain ownership grew exponentially. Meanwhile, newspapers'
most aggressive competitor--television--competed with
newspapers in both familiar and surprising ways. Television
advertising continued to cut into newspaper profits, and
television news earned newfound credibility following its
blanket coverage of President John F. Kennedy's
assassination in 1963. All of these long-term trends had
been building for years, even decades, but by 1965 they held
center stage in a newspaper industry confronted by rapid
change on multiple fronts. While the industry remained
prosperous overall, the challenges and changes confronting
daily newspapers--both as businesses and as journalistic
institutions--threatened profits and clouded publishers'
optimism about newspapers' future. The accelerating pace of
change convinced many publishers and critics that newspapers
had been far too slow to adapt as these trends were building
in the years following World War II.
Despite these trends, the surface statistics of
newspapers' overall health appeared good. "The newspaper
business in these United States today is growing, healthy
and prosperous," proclaimed an Editor & Publisher editorial
in 1965.(1) In the number of newspapers in operation, their
circulation, and their advertising revenues, the newspaper
industry appeared healthy and stable indeed. In 1965,
according to the American Newspaper Publishers Association
(ANPA), 1,751 daily newspapers were published in the United
States, two more than had been published in 1945. Daily
newspaper circulation reached 60,357,563 in 1965, an
increase of 25 percent over 1945 and only slightly less than
the all-time high circulation set in 1964.(2)
"In 1963, by all measurable standards, newspapers were
doing better than ever," declared Lloyd Wendt, editor of the
Chicago American, in 1964. The vital statistics, Wendt
declared, were a rebuff to critics who pointed to recent
mergers and closures as evidence of an industry in trouble.
"There are more jobs in newspapers today than ever before,"
he said. "More highly educated persons are employed in
newspapers than ever before. More space is devoted to news
and interpretation."(3) Robert U. Brown, publisher of Editor &
Publisher and an outspoken and enthusiastic optimist on the
subject of the industry's prospects, flatly dismissed what
he called the "myth" of newspaper decline. "The No. 1
problem of journalism today," Brown said in a 1965 lecture
to fellow journalists, "is the lack of information or the
amount of misinformation about the newspaper business." The
founding of new dailies had more than offset the closings of
some newspapers, Brown pointed out, and readership was up
substantially since 1945. "In spite of the number of large
papers that have suspended, the number of copies sold per
day has increased by more than 12 million or about 25
percent in those twenty years," he declared.(4)
Government and trade association statistics, for the
most part, substantiated this bright picture of the
newspaper industry. By 1966, newsprint sales in the United
States--always a good barometer of newspaper health--reached
an all-time high of 9.12 million tons, more than twice the
usage of 1945. Even more encouraging, in 1966 newspapers
continued their long-standing lead over all other media in
advertising expenditures, with $4.9 billion in revenues, a
healthy 29.5 percent of every dollar spent on advertising.
Newspapers also attracted 29 percent of all national
advertising in 1963 and even increased their share to 29.3
percent in 1964 and 1965, the first increases since
television had begun to siphon off lucrative national
accounts in the late 1940s. Moreover, despite television's
competition, newspapers were prosperous enough to pour more
than $100 million annually into capital improvements and
plant expansion from the late 1950s through the mid
-1960s.
Newspaper publishers across the country spent more than $130
million on plant improvements in 1966 alone.(5)
Newspapers' collective health was apparent in their
physical size, which had continued to grow during this
period. While the average daily newspaper of more than
100,000 circulation in 1945 had published twenty-two pages,
by 1965 the average newspaper published fifty pages, an
increase of 127 percent. Even though advertising content had
increased at a faster pace than had editorial content, the
latter nonetheless rose from an average of 12.3 pages in
1946 to 19.7 pages in 1965, an increase of 60 percent.
Moreover, newsprint consumption for newspapers under 100,000
circulation indicated that total pages and editorial content
had increased at an even higher rate than that of their big-city counterparts.(6)
But many inside and outside the industry regarded the
same statistics not with hope but with alarm. "Spokesmen for
the newspaper industry quote figures that appear to make
newspapering a healthy, wealthy, and growing business," a
writer for Television Magazine noted in 1962. "Other
observers of the industry, not quite so close to the forest,
see dry rot setting in." Optimistic newspaper publishers,
the writer correctly observed, often preferred to overlook
the industry's most pressing problems: Newspaper circulation
had failed to keep pace with population growth since 1945.
Consolidations and mergers were killing dozens of newspapers
each year. And rising costs, strikes, and suburbanization
were challenging all newspapers, particularly large
metropolitan journals.(7)
In fact, even the most optimistic publishers were
mindful of these vast challenges facing the newspaper
industry. Though most newspapers remained profitable,
overall the industry was feeling the effects of rising
competition and escalating costs. Meanwhile, the face of the
industry was changing. Suburban newspapers prospered while
dailies in large metropolitan cities--where costs were
highest and competition stiffest--suffered. Dozens of
metropolitan publishers went bankrupt each year at the same
time suburban publishers were getting rich.(8) The only
constant across the industry was the intense changes and
challenges confronting all newspapers in a host of areas.
In circulation growth, newspapers had held their own
since World War II but nothing more. While newspapers' total
daily circulation had steadily increased after the war, the
growth was only enough to match increases in overall adult
population and lagged far behind total population growth.
Adult population (aged 21 to 64) had increased 18.4 percent
between 1946 and 1965 while total newspaper circulation had
increased just 18.5 percent. (Newspaper publishers had long
argued that newspaper circulation should be measured against
adult population, not total population, because the booming
younger population was not yet old enough to read
newspapers.(9)) While newspaper circulation had remained even
with population growth, circulation per household had
declined in the twenty years following World War II. About
1.29 newspapers were sold per household in 1945, compared to
1.05 in 1965.(10)
But while overall circulation growth had been listless,
it was booming for suburban newspapers. Since World War II,
the nation's suburbs had been growing much faster than its
large cities, and newspapers' circulation trends had
reflected these population shifts.(11) Kenneth R. Byerly, a
journalism professor at the University of North Carolina,
studied circulation trends in the postwar years and
concluded in 1965 that newspapers were not fading but
instead were getting closer and closer to their readership.
"The smaller the city of publication," Editor & Publisher
concluded in reporting Byerly's study, "the faster the rate
of circulation growth--this is the daily newspaper trend
until city population falls below 10,000." Byerly found that
between 1945 and 1964, the largest metropolitan dailies--those in cities of more than one million--had lost 14.4
percent in circulation while dailies in medium-sized cities
(500,000 to one million in population) had remained
virtually unchanged. But in cities of fewer than 250,000
population, circulation had increased 28.6 percent in the
nineteen-year period; and in towns of fewer than 50,000,
circulation had increased by 32.1 percent. Suburban dailies
had blossomed in the metropolitan areas surrounding the
nation's ten largest cities, increasing their circulation by
80.5 percent, while the large dailies based in the ten
cities had increased a minuscule 1.9 percent.(12)
Bernard Kilgore of the Wall Street Journal said in 1963
that newspapers were at the mercy of population changes far
beyond their control. "Newspapers must serve communities,"
he said in a speech at Ohio State University. "When the
changes are radical they sometimes startle us. In the
newspaper sense of the word, the biggest cities have tended
to break apart." As a result, Kilgore said, metropolitan
newspapers were weakening and many were closing, while
suburban newspapers were prospering and multiplying. "New
communities have been born," Kilgore said. "New newspapers
have been founded to serve them. I doubt anything newspaper
people could have done would change these basic trends."(13)
The weakening of the nation's metropolitan newspapers
weighed heavily on publishers' minds in the early 1960s. As
Kilgore had observed, the large metros across the country
were confronted with an acceleration of trends well underway
since the late 1940s: Readers were moving to the suburbs,
along with many of the large retailers that were the
newspapers' largest advertisers. In their new communities
readers turned to any of the numerous weeklies and dailies
that had sprung up in suburbia. To hold onto these readers,
metropolitan newspapers launched expensive zoned editions
and metropolitan sections, but often to no avail.(14) At the
same time that the metros were losing their core readership
and some of their best advertisers, they faced rising
expenses, both in higher distribution costs required for a
more widely dispersed readership and in higher wages. In
addition, labor disputes intensified in the early 1960s as
unions and management tangled over the introduction of new
technologies. Nationally, the newspaper industry experienced
just ten strikes in both 1960 and 1961, but strikes jumped
to twenty-seven in 1962, twenty-five in 1963, twenty-four in
1964, and twelve in 1965.(15)
Confronted with rising costs, more than 400 newspapers
merged or closed in the twenty years following World War II,
although the total number of daily newspapers in the United
States remained constant because of the founding of new,
mostly suburban, dailies. The failing newspapers were often
the least profitable daily journals in competitive
metropolitan markets. Among the most prominent casualties in
the early 1960s were many large, well-established
newspapers: The Cleveland News, the Pittsburgh Sun-Telegraph, and the Detroit Times all closed in 1960; the Los
Angeles Evening Mirror folded and the Los Angeles Examiner
was merged into a competitor in 1962; the year-old Arizona
Journal and the New York Mirror both died in 1963; and the
Houston Press closed in 1964, the largest newspaper loss of
the year. In 1965, the two corporations owning the three San
Francisco newspapers merged into one company and split the
newspaper market between the two surviving dailies, which
remained editorially independent.(16)
Many of the newspapers that closed in this period had
been established in the years after the war; particularly
vulnerable were those that had been established in
competitive markets. The Jackson State Times, for example,
had been founded in 1955 in Jackson, Miss., to compete
against the Jackson Clarion-Ledger and Jackson Daily News,
both owned by a prominent local family, the Hedermans. The
newspaper lasted only until 1962, when rising costs and a
shortage of operating capital forced the newspaper to shut
down. "[T]he more trouble the paper seemed to have, the more
pressure mounted to cut back, cut back, cut back," recalled
Norman Bradley, the State Times' founding editor.(17) New
dailies in competitive markets faced nearly insurmountable
odds in cities both large and small. In Georgia, the Atlanta
Times was founded in 1964 but closed after just fourteen
months of operation; in Portland, Oregon, the Reporter began
publication in 1961 but suspended in 1964; and in Phoenix,
the Arizona Journal closed in 1964 after just three years of
existence.(18)
Most significant among the suspensions was the closure
of a handful of the largest newspapers in Los Angeles in
1962 and in San Francisco in 1965. The mergers and closures
in these two metropolitan areas symbolized the financial
precariousness of the nation's largest newspapers and fueled
public concern about increasing monopoly in the newspaper
industry. In Los Angeles in early 1962, the Times-Mirror
Company decided to suspend the Los Angeles Evening Mirror at
virtually the same time that the Hearst newspaper group
announced the closing of the morning Los Angeles Examiner.
The closings left just two newspapers in the nation's second
largest city, Times-Mirror's Los Angeles Times in the
morning and Hearst's Los Angeles Herald Examiner in the
afternoon. The Mirror and the Examiner had each suffered as
readers had moved to the suburbs, where thirty dailies
thrived in the towns and small cities surrounding Los
Angeles.(19) Norman Chandler, publisher of the Times and the
Mirror, testified before Congress in 1963 that the Mirror
had lost $25.7 million between its founding in 1948 and its
closing. Both papers, he said, had been hurt by rising
competition from television stations, suburban and community
newspapers, and radio stations. Chandler said that he and
the Hearst interests had each closed their newspapers after
receiving assurance of Justice Department clearance. But he
said that while he had consulted with Hearst representatives
before the closings, there were "no agreements restricting
competition between the two companies."(20)
The joint operating agreement reached between the San
Francisco Chronicle and the San Francisco Examiner in
September 1965 was another milestone of metropolitan
consolidations in the newspaper industry in the mid-1960s.
Under the agreement, reached between the Chronicle
Publishing Company and the Hearst chain, owners of the
Chronicle and the Examiner, respectively, the two newspapers
merged their business operations but maintained separate
editorial staffs. The Chronicle was printed in the morning
and the Examiner and News Call Bulletin in the afternoon in
a single publishing plant, and the Sunday editions of the
two newspapers were combined into the Sunday Examiner &
Chronicle. The Hearst afternoon newspaper was created by the
combination of the old morning Examiner, which had competed
with the Chronicle, and the old News Call Bulletin in the
afternoon. Charles Thieriot, editor and publisher of the
Chronicle, wrote in 1969 that the merged operation was the
natural result of increased competition and rising costs.
"By 1964," Thieriot recalled, "it was a foregone conclusion
that either Chronicle or Hearst would have to cease
publication in San Francisco." The two publishing companies
notified the U.S. Justice Department of their negotiations,
and the agreement was signed after department
representatives said they would not pursue antitrust actions
against the two companies.(21)
Joint operating agreements had become more common after
World War II as publishers sought ways to cut costs. In the
agreements, as in San Francisco, publishers of two
previously independent newspapers--usually a morning daily
and an afternoon daily--combined the business operations of
their publications but kept the editorial operations
separate. In this way publishers could profit from the
efficiency of combined printing plants while maintaining two
distinct editorial voices in the community. After World War
II, such agreements were signed between newspapers in
Madison, Wis., in 1948; in Fort Wayne, Ind., Bristol, Tenn.,
Birmingham, Ala., and Lincoln, Neb., in 1950; in Salt Lake
City, Utah, and Shreveport, La., in 1953; in Franklin, Pa.,
in 1956; in Knoxville, Tenn., in 1957; in Charleston, W.
Va., in 1958; in Columbus, Ohio, in 1959; in St. Louis, Mo.,
in 1959; in Pittsburgh, Pa., in 1961; and in Honolulu,
Hawaii, in 1962.(22) The proliferation of the agreements
prompted a U.S. Justice Department investigation, which
resulted in a lawsuit in 1965 challenging the practices as
an infringement upon free trade. The Supreme Court
ultimately agreed with the Justice Department and ruled that
the agreements violated the Sherman Antitrust Act, prompting
a drive among publishers to legalize the agreements. The
drive finally bore fruit with Congressional approval of the
Newspaper Preservation Act in 1970.(23)
Newspaper executives maintained that the closings,
consolidations, and joint operating agreements were part of
a long-term trend toward consolidation in the newspaper
industry. The economic realities of modern newspaper
publishing, argued American Press Institute director J.
Montgomery Curtis in 1963, meant that most cities could
support only one newspaper. "The sad fact is that high
quality and even good management is no longer enough for
newspaper survival," Curtis wrote. "In many cities, even
some large ones, the advertising and circulation income
potential is sufficient to support only one newspaper."(24)
Arthur B. Hanson, the ANPA general counsel, told Congress in
1969 that weaker newspapers in competitive markets decline
quickly once they fall behind competitors. "Once one of two
city dailies builds up a circulation substantially
outstripping that of its rival, the irreversible downward
spiral for the failing paper sets in," Hanson said. "As the
prospering paper gains increases in circulation and
advertising, it has the resources to spend on news and
editorial staff and on wire services and syndicated
features. As the quality and coverage of the profitable
paper are elevated, the increased circulation attracts more
advertising patronage."(25)
Indeed, the steady elimination of competition in city
after city was part of a long-term trend within the
newspaper industry dating back to the 1920s. As a result, by
the mid- and late 1960s, only a handful of American cities
had competing newspapers under separate ownership. "To be
specific," Raymond B. Nixon, the industry's leading
authority on newspaper consolidation, reported in 1969,
"only forty-five of the 1,500 daily newspaper cities in the
United States had two or more locally competing dailies at
the beginning of 1968." That meant that only 3 percent of
all cities with daily newspapers had true competition. By
contrast, 117 cities--8.3 percent of all cities with
dailies--had had competing newspapers in 1945. Mergers and
closings had accelerated after World War II, Nixon said, as
publishers sought economies of scale to fight rising costs
and competition from suburban newspapers and television.
Between 1945 and 1965, 421 newspapers merged or closed,
while 409 daily newspapers were founded in the same period.
"There has come to be more competition for the reader's time
and money, as well as for the advertiser's dollar," Nixon
observed.(26)
Congress was concerned enough about the pattern of
newspaper closings to conduct hearings. The investigation of
newspaper closings was mounted by Representative Emanuel
Celler, Democrat of New York and chairman of the House
Judiciary Committee. In 1962, he announced that the
committee would gather facts about newspaper closings and
investigate concentration of ownership within both the
newspaper and broadcast industries. The newspaper
consolidations in Los Angeles had prompted Celler to
undertake the investigation. "The decline of daily newspaper
competition in our cities is a subject of long-standing
concern," he declared in 1962. Through the 1950s and the
early 1960s, he said, "the parade of newspaper mergers and
closings has continued unabated."(27) Hearings began in early
1963 and included lengthy testimony from American Newspaper
Publishers Association representatives.
Central to the ANPA's argument throughout the hearings
was that downsizing within the newspaper industry reflected
long-term economic trends, not an effort by the nation's
publishers to pursue monopoly. The ANPA also argued that the
ownership of American daily newspapers remained widely
dispersed. Even in the face of consolidations and mergers
within the industry, the ANPA maintained, the concurrent
proliferation of television and radio stations in the 1950s
and 1960s had ensured a diversity of voices among the media.
The ANPA quoted a study by Princeton University researcher
Jesse Markham showing that in 1963 Americans had access to a
myriad of media voices. "After allowances are made for joint
and multiple ownership," Markham concluded, "the number of
independent entities engaged in disseminating news over the
air or through daily newspapers amounts to 4,993, comprising
1,211 daily newspapers, 2,957 standard broadcast (AM) radio
stations, 485 FM radio stations, and 340 TV ownership
interests."(28) Stanford Smith, the ANPA's general manager,
told Congress not to assume that the failures of some
newspapers had caused a decline of competition or in the
diversity of media voices. "This broad base of ownership,"
Smith said, "hardly indicates cause for concern over any
form of centralized control of the press in the United
States." The ANPA opposed as unconstitutional any government
action to curb newspaper mergers, to limit newspaper
ownership of broadcast stations, or to restrict the growth
of newspaper chains.(29)
The Celler hearings rattled newspaper executives but
did not result in any proposals from the judiciary committee
for government action. Stewart R. MacDonald, the manager of
the ANPA's Newspaper Information Service, called the Celler
hearings "one of the most searching inquiries into the
newspapers of America in the history of Congress."
MacDonald's hyperbole reflected publishers' deep interest in
the hearings and their desire to answer Congressional and
public concern about newspaper consolidations and closures.
So many publishers requested summaries of the ANPA's
arguments that the organization compiled a summary of the
organization's presentation, in news story form, and
distributed it to member newspapers. After the hearings, the
ANPA collected all association testimony into a 374-page
book, Newspapers 1963, that it mailed to all member
publishers.(30)
The Justice Department was concerned about the pattern
of newspaper closings and consolidations and filed suit
several times in the 1950s and 1960s to ensure that
publishers, in their zeal to cut costs, were not using
anticompetitive practices. In 1964, for example, the Justice
Department sued the Lima (Ohio) News for acquiring a
competing newspaper. The lawsuit ended with a consent
decree. In 1965, the department sued to force the Los
Angeles Times to sell the recently acquired San Bernardino
Sun after finding that the acquisition had violated
antitrust laws because of the Time's and Sun's overlapping
circulation areas.(31) In 1964, the department also
successfully sued to block the E.W. Scripps Company from
acquiring the morning Cincinnati Enquirer because the
company also owned the Cincinnati Post and Times-Star.(32)
As newspaper closings had accelerated during the 1950s
and 1960s, so had chain ownership. While the overall number
of daily newspapers had remained largely unchanged from 1945
to 1965, the number of newspapers owned by chains had
doubled in the same period, from 368 in 1945--21 percent of
all dailies--to 750 in 1965, or 43 percent. "Across the
nation," the Wall Street Journal reported in December 1965,
"newspaper chains--two or more dailies under common
ownership in separate cities--couldn't be in finer fettle."(33)
Most of the growth in chain ownership came in the late 1950s
and early 1960s, a trend encouraged by the growing
consolidation in the newspaper industry. Chains were
attracted to monopoly markets, which were growing in number
and which offered high profits without the risks of
competition. "If you own a newspaper in a one-newspaper
market, and if you give it competent management, little
misfortune can befall you," observed Gardner Cowles, the
chairman of the Cowles Communications newspaper chain, in
1965. "You can sleep well."(34)
Several factors encouraged the growth of chains, or
"groups," the name preferred within the industry. For one
thing, tax laws allowed publishing companies to avoid taxes
on any accumulated earnings that were used to buy related
businesses. Chains could therefore avoid some taxes by using
their profits to buy other newspapers. For another, high
personal income and inheritance taxes encouraged the
patriarchs of newspaper families to sell to chains. As
veteran newspaper publisher J. David Stern observed after
his retirement, newspaper owners usually paid taxes twice--once on dividends and again in personal income taxes. By
selling out to a chain or to the opposition, as Stern had
done with his old Philadelphia Record back in 1947, a
newspaper owner could avoid inheritance taxes altogether and
pay only capital gains taxes on the sale. Sellers thus
ensured a healthier income for themselves and a more
substantial estate for their heirs. "With such absurd tax
laws it is a wonder there are not more mergers of newspapers
and other businesses," Stern wrote in 1962. Accordingly, he
concluded, the tax laws were largely to blame for the recent
proliferation of newspaper chains.(35)
The largest chains in the mid-1960s, in terms of
circulation, were the seven newspapers operated by the
Chicago Tribune Company, with 26 million circulation;
Hearst, with nine papers and 18 million; Newhouse, with
eighteen papers and 18 million; Scripps-Howard, with
seventeen papers and 17 million; Knight, with six papers and
9 million; and Gannett, with twenty-five papers and 7
million. Editor & Publisher magazine recorded 930 sales of
newspapers, many of them to chains, between 1945 and 1966.(36)
Two chains with typical growth in the 1950s and 1960s were
Knight Newspapers and Ridder Publications. Knight, the owner
of the Miami Herald and Akron (Ohio) Beacon-Journal, bought
the Charlotte (N.C.) Observer in 1955, the Charlotte (N.C.)
News in 1959, and the Tallahassee Democrat in 1965. Ridder
Publications purchased the San Jose (Calif.) Mercury & News
and the Long Beach (Calif.) Independent and Press-Telegram
in 1952, the Pasadena (Calif.) Star-News in 1956, and the
Gary (Ind.) Post-Tribune in 1966.(37)
Within the industry, publishers staunchly defended
chain ownership, largely on the grounds that corporate
owners often permitted their editors great freedom to manage
their own affairs and that chains often improved a local
paper after acquiring it. Paul Miller, president of the
Gannett chain, praised chains in 1965 as benefiting
newspapers overall. "It is my firm conviction," he said,
"that a newspaper group, properly motivated and managed, has
all the advantages of single ownership, plus some that are
beyond the scope of all but the most successful individual
newspapers."(38) Al Neuharth, general manager of Gannett's
Rochester (N.Y.) Times-Union, said in 1963 that only
"impractical theorists" and "prejudiced politicians" opposed
chains. The growth in corporate ownership, he claimed, was
due simply to economics and had improved more newspapers
than not. "The era of a chain owner using his chain for
selfish political or personal motives is gone," he declared.
"Let's forget it. And we will not turn the clock back on
this era of weak competitive newspapers giving way to strong
monopolies. Let's welcome it."(39)
But many within the industry did not welcome the growth
of chains. In 1957, John S. Knight, himself the owner of a
group of newspapers, had deplored the growth of corporate
ownership, a phenomenon he, like Stern, blamed on stiff
inheritance taxes. Knight said he doubted whether newspapers
could remain aggressive and individualistic under chain
ownership. "The danger," Knight said, "is that newspapers
under public ownership will be too conformist in their
thinking, and their managements more attentive to the
stockholders than to the public interest."(40)
At the same time that chain ownership was expanding,
other national trends buffeting newspapers lead to the most
prolonged, costly newspaper strike of the postwar years, the
New York City strike of 1962-1963. To publishers, the strike
represented the convergence of the myriad problems facing
the nation's newspapers: The financial ill health of many of
the largest journals, the myriad complications of new
technologies sweeping through the industry, and growing
labor-management antagonisms in the face of industry change.
The mammoth 114-day length of the strike--one of the
nation's most prolonged and costliest newspaper strikes--served only to prove to publishers the extent to which the
industry had few answers to meet these continuing and
complex problems.
The genesis of the strike was the high wage demands of
the International Typographical Union (ITU), which was
seeking, in its negotiations with the New York publishers,
to regain its leading role among the national newspaper
unions.(41) For years, the American Newspaper Guild, the union
of editorial employees, had set the standard for
industrywide contracts in New York because its contracts had
expired a few weeks earlier than those of the printers and
typesetters, which were put in the position of following the
Guild's lead in contract negotiations. In response, the
ITU's New York local, known as the Big Six, and its
outspoken leader, Bertram A. Powers, were determined to
reinstate the ITU as the pre-eminent craft union while
reclaiming for union members wage increases that Powers said
had declined precipitously under Guild leadership. In ITU
negotiations with the New York Times, the New York Daily
News, the New York Journal-American and the New York World
Telegram & Sun, the union had demanded $38 a week in
increased pay and benefits, an offer four times higher than
what the employers had offered.(42) "We have a lot to catch
up," Powers said, noting that the union had fallen behind in
wage settlements in recent years, "and the union is ready to
do it now."(43) Publishers maintained that the union wage
demands were far in excess of what their newspapers could
afford and would threaten the very existence of several of
the newspapers.
While a demand for substantially improved wages played
a large part in the strike, equally significant was the
growing concern within union ranks about automation. The
publishers, facing rising costs and a combination of
economic forces unique to metropolitan newspaper publishing,
wanted the benefits of the technological innovations to
combat their multiple financial problems. Accordingly,
publishers had sought the right to take advantage of
advances in Teletypesetter technology to set all stock
exchange and financial tables into type using the machines.
In exchange, publishers offered the typesetters a guarantee
that no workers would lose their jobs as a result of the
introduction of the new technology. But publishers balked at
the union's demand that a portion of any savings from the
innovation should be used for a special fund to pay for
retraining, retirement benefits, and unemployment payments
for displaced workers. Other issues of contention in the
strike were the union's demands for a shorter work week
(from just over thirty-six hours to thirty-five hours) and
for a common contract expiration date for all newspaper
union contracts.
The strike began December 8, 1962, and dragged on for
almost four months with little progress represented either
in continued contract negotiations or in any of the myriad
third-party efforts to end the strike. In addition to the
four newspapers initially involved in the contract dispute,
four other newspapers--the New York Mirror, the New York
Herald Tribune, the New York Post, and the Long Island Star
Journal--closed down by agreement among the New York-area
publishers, which negotiated jointly with the newspaper
craft unions through their organization, the Publishers
Association. By the time the newspaper strike ended on March
31, 1963, following mediation by New York Mayor Robert F.
Wagner, the two sides had finally agreed on a contract that
substantially scaled back the union's wage demands but
granted concessions on automation issues. The final contract
allowed $12.63 a week in wage increases and higher benefits
over two years, reduced the work week to thirty-five hours,
and allowed the use of Teletypesetters for stock tables. In
return for their use of greater automation, publishers
agreed not to lay off any employees and to pay for worker
retraining.(44)
What was the effect of the strike? Observers agreed
that the contract was significant because it finally allowed
the use of automation already widely in use at other
newspapers across the country. However, the agreement
limited the publishers' savings from the technologies by
preventing them from laying off any workers. The wage
increases, even scaled back from levels the union had
demanded, nonetheless strapped many of the publishers. None
of the major dailies--except for the New York Times and the
New York Daily News--were consistently profitable even
before the strike; most were supported by their publishers
using revenues from other enterprises.(45) The strike itself
had cost the publishers millions of dollars, cutting off all
advertising receipts in the busy pre-Christmas season. The
long-term effects of the strike upon publishers were
apparent even in the earliest days after the settlement and
threatened to force the demise of some of the weaker
newspapers. Indeed, the 880,000-circulation New York Mirror
closed October 16, 1963, and the Hearst Corporation, owner
of the newspaper, blamed the strike for the thirty-nine-year-old journal's demise. "Costs have risen far in excess
of revenues and have created substantial deficits over an
extended period of time," the company announced at the time
of the Mirror's closing. "The recent prolonged newspaper
strike aggravated the already serious problems of the
Mirror."(46) Other closings and mergers in New York would
follow later in the 1960s.
The strike was devastating to the newspapers affected.
During the work stoppage, the struck newspapers lost an
estimated $108 million in advertising and circulation
revenues. The 19,000 employees affected by the strike lost
$50.4 million in wages and benefits. The newspapers missed
publishing an estimated 5.7 million copies. The total
economic cost of the strike, including losses to business,
labor, and government, were estimated by the New York Times
at between $190 million and $250 million.(47) For months after
the strikers returned to work, the newspapers struggled to
regain advertising and circulation, which for most of the
dailies dipped dramatically from pre-strike levels. The
seven major New York newspapers lost 10 percent of their
weekday circulation after the strike, or about 500,000
copies a day.(48) Such circulation losses were typical of the
other lengthy, expensive strikes that shook metropolitan
journalism in the early 1960s, including the 117-day
Minneapolis strike in 1962, the 129-day Cleveland strike of
1962-1963, and the 134-day Detroit strike in 1964. These
strikes were important both individually and collectively.
Individual strikes, as in New York, often provided the final
crippling blow to the weakest journals in a city. And the
strikes as a whole emphasized the declining state of
metropolitan journalism, providing a symbol of both
publishers' and unions' failure to come to grips with the
vast change transforming the newspaper industry. "It is now
rather commonplace [to have strikes in newspapers]," said
Herbert Kamm of the New York World-Telegram & Sun in 1965,
"and it seems to me that we are going through a period of
flux now that will not be resolved quite easily."(49)
The strikes also highlighted the extent of union unrest
about computer automation, which made its first inroads into
the nation's daily newspapers in the early 1960s. Computers,
like offset printing, had long promised benefits to
newspaper publishing but did not gain wide acceptance among
publishers until the early 1960s, adding to the upheaval
within the industry. The push toward computer automation was
accelerated, of course, by publishers' continuous desire to
offset rising costs, particularly the labor-intensive costs
of newspaper typesetting and printing. "The importance of
that--to all of us--needs no underlining," observed Charles
L. Bennett of the Oklahoma City Oklahoman and Times in 1964.
"This way lies survival."(50) A panel of editors at the 1964
Associated Press Managing Editors (APME) meeting agreed that
levels of automation were increasing all across the country.
"Automation of newspaper production is here," said Ted
Durein of the Monterey (Calif.) Peninsula-Herald at the
discussion, "and growing fast."(51)
For newspaper publishers, automation and computers
showed promise in several areas. The new electronic
technology was most immediately useful as a supplement to
the Teletypesetting operation. Computers were programmed to
accept Teletypesetter tape and produce a new tape that would
set "justified" type--to produce copy with flush margins on
both sides. Computers were also used in photocomposition,
which, when paired with the growing use of offset presses,
could simplify production and eliminate the need for
typesetting by typographers. The first newspapers to use
computers were the Los Angeles Times and the Palm Beach
(Fla.) Post-Times. Both newspapers began experiments with
computerized typesetting in late 1962. At the Los Angeles
Times, reporters typed their news articles on electric
typewriters that also produced a strip of perforated tape.
After the news story was edited, a typist produced a second
tape, and both were fed into an RCA 301 computer to produce
a final perforated tape--including proper justification and
all editing changes--ready for automated typesetting
machines. The Times, the Post-Times, and other newspapers
also used computers to aid in bookkeeping, to set classified
advertisements into type, to lay out display advertisements,
to automate mail rooms, and to keep records in the
circulation department.(52)
Computer use by newspapers grew quickly in the early
and middle 1960s. In 1962, only a handful of dailies had
used computers. But thirty-eight newspapers were using
computers in typesetting in 1964, eighty-nine in 1965, and
184 in 1966. The computer industry catered to newspapers by
manufacturing more and better machines specifically made for
publishers. By the mid-1960s, IBM, RCA, National Cash
Register, American Type Founders, and numerous other
companies were making machines specifically for typesetting
in newspapers.(53)
Computers promised, eventually at least, to
revolutionize all phases of newspapering, not just the
industry's production methods. "I have never seen an
industry that is going to be more completely changed in the
next decade as the result of automation, nor one which today
realizes it less," management consultant John Diebold told
the American Society of Newspaper Editors (ASNE) in 1963.
Diebold predicted that computers would transform all
editorial operations of newspapers within a decade.
"Automation is going to change totally the way in which a
newspaper is edited," Diebold said, "[including] the
environment in which you work, the tools that you use, and,
as well, the kind of editorial product that you produce."(54)
Florida newspaperman John H. Perry Jr., publisher of the
Palm Beach Post-Times, also predicted a production
revolution. "I can visualize a composing room of the
future," he said in 1963, "that will automatically compose a
page in the newspaper starting from a typewritten page to a
finished page without any human hands touching it until it
is finished and ready for the press."(55)
In newspaper circles, talk of computers was everywhere.
"Everywhere you go in the newspaper business today,"
remarked Editor & Publisher's Robert U. Brown in 1964,
"someone is talking about computers and their possible
application to or effect on the newspaper of the future."
Editor & Publisher, Quill, and the other journalism trade
journals were overrun in the mid-1960s with articles about
computers in the newspaper industry. Many editors and
publishers were smitten with computers' potential to
transform the editorial operation, and interest in the new
technologies ran high.(56) The ASNE convention of 1963 and the
APME gathering of 1964 each devoted an entire session to the
promise of computers in the newsroom and production room.(57)
In 1965, more than 200 editors and publishers visited the
Orlando Sentinel-Star and other south Florida newspapers to
see how the newspapers were benefiting from automation. The
Sentinel-Star, the Miami Herald and the West Palm Beach Post
and Times were each using computers to process
Teletypesetter tape for justification. The Sentinel-Star was
also using computers to sort advertisements, set them in
type, and do circulation bookkeeping. "If all that works
out," Martin Andersen, the Sentinel-Star's publisher, told
the visiting publishers, "we can see a tremendous savings,
but we don't expect to eliminate any people. We've been
buying labor-saving equipment for fifteen years and haven't
eliminated anybody as a result of it yet. But we expect a
saving which will come through attrition."(58)
In Orlando, New York, and elsewhere, labor relations
were unsettled by the coming of automation. Miami Herald
president James L. Knight said in 1965 that in "the
unbelievably short time that computers have been around"
they had shaken the newspaper industry to its foundations.
"Management cannot grasp the implications of what this
monster does, or of what it is capable of doing," Knight
said. "Labor, on the other hand, is really distressed. The
average man in the shop regards the thing with curiosity and
perhaps with some suspicion, but his big union chief is
getting apoplectic."(59)
Newspaper publishers and the craft unions strongly
disagreed about automation. Publishers wanted to move
faster; unions wanted automation introduced more slowly. The
typographical unions did not oppose automation outright but
instead sought to limit its use so as to minimize its effect
upon union workers. "We are not opposed to automation in the
composing room," Powers of the New York ITU said in 1964.
"The question is how and when."(60) Elmer Brown, the ITU
national president, opposed publishers' efforts to reduce
the work force through attrition as automation increased,
fearing that this would decimate the craft unions. "We feel
that our many years of devoted service to the industry
entitle us to continued employment in the industry we helped
to build," he said in 1965.(61) Publishers, for their part,
said that the unions' insistence on extra money for
retraining and retirement programs negated automation's
cost-savings. "[T]heir insistence on language that restricts
maximum use of such equipment and demands for excessive
manning at high scales negate full economic advantage to be
obtained by its use," the ANPA Labor Relations Committee
concluded in a 1965 report. "Worse, the restrictive language
can make economic use of new equipment unfeasible and thus
indirectly tie publishers to old and outmoded processes."
The committee said that unions were overreacting to
automation, which remained in its earliest stages. "We have
not had true automation as yet," the report said. "We have
had a limited degree of improved mechanization."(62)
The coming of computers coincided with the growing use
of offset presses in the early 1960s. Several developments,
most notably the increased efficiency of web offset presses,
accelerated the trend toward offset that had begun at
weeklies and at small dailies in the 1950s. "Every time we
make a survey of offset papers, our figures become outdated
before we're through," commented Charles H. Tingley of the
ANPA in 1963.(63) By 1967, more than one-third of all weekly
newspapers and 290 daily newspapers were using offset. The
process had great potential to cut publishers' printing
costs when paired with computers and other emerging
technologies such as photocomposition. "The advent of web
offset in the late fifties as a practical newspaper printing
process opened an era of a completely new and exciting
production system," a government report found in 1967.
"Coupled with cold type, computers, photocomposition, and a
host of electronic space age systems, web offset and the
industry are facing an expanding future."(64) John R.
Thistlethwaite, whose Opelousas (La.) Daily World in 1939
had been the first daily newspaper to switch to offset,
noted in 1965 that the process had undergone multiple
improvements in recent years. "Offset was a vastly more
tedious and exacting process a quarter-century ago than is
the case today," he said.(65)
Editor & Publisher's editors said in 1965 that
publishers were exhibiting "a tidal wave of enthusiasm" for
the offset process. Demand for new offset presses was high,
and press manufacturers around the country stepped up their
production. The newer offset presses were fast and efficient
enough to print even larger weekly and daily newspapers.
Grit, the national weekly rural newspaper with a circulation
of one million, switched to offset production in 1963. In
1964, the Daytona Beach (Fla.) News-Journal, a 60,000-circulation daily, switched to offset, the largest daily to
make the switch up to that time.(66) Offset presses could be
operated by unskilled, non-union labor, a feature that
appealed to cost-conscious publishers. As the Wall Street
Journal observed in 1963, "Because offset lends itself to a
typewriter-clip-and-paste preparation of newspaper pages by
relatively unskilled labor, the offset publisher can greatly
reduce or even eliminate his dependence on high-salaried
printers and press plate casting operators."(67) Another
advantage was that the process resulted in sharper, cleaner
reproduction of type and pictures. When the Ithaca (N.Y.)
Journal switched to offset in late 1964, readers were
pleased. "Reaction of readers was overwhelmingly favorable,"
said Journal editor William J. Waters. "Most agreed the
newspaper was sharper, pictures were reproduced with much
greater clarity, and the type was more readable."(68)
Just as offset presses and computer technology gained
wider acceptance in the early 1960s, so too did another
challenge to newspapers--television news. The increasing
credibility of television news in the 1960s stood in marked
contrast to the 1950s, when publishers and editors had
dismissed the electronic medium as posing little competition
to the printed word, either for advertising or in news-gathering. While television had certainly been a threat to
advertising revenues, its threat had been minimized because
of the booming economy and the resultant boom in advertising
spending. Similarly, television's threat to newspapers'
long-standing supremacy in news-gathering had been minimal.
Television's coverage of special events such as political
conventions had, in fact, seemed to benefit newspaper
circulation rather than to hurt it.(69)
But in the 1960s, television news began to mature.
Local news came into its own. National news coverage
expanded with the lengthening in 1963 of the national
television network newscasts from fifteen to thirty minutes
a day. And the special events coverage unique to the 1960s
seemed to enhance television's reputation as a serious
public affairs medium. Specifically, television's coverage
of the 1960 presidential debates, of America's growing space
program, and of the assassination of President John F.
Kennedy in 1963 all highlighted television's growing
importance as a source of information. Of all of these, it
was television's coverage of the Kennedy assassination that
most enhanced television's credibility.
"Never before in history had such momentous news
traveled so far so fast," Time magazine noted of
television's coverage in the days following the
assassination. "Never before had so many people stood almost
immediate witness to a world-shaking event. . . . Each
moment of the unfolding story flashed before millions of
eyes."(70) The three major television networks each turned over
their broadcast time to full-time coverage of the
assassination's aftermath. Each network devoted from sixty
to seventy hours to the events, including the presidential
funeral and the shooting of Lee Harvey Oswald. Networks
spent an estimated $32 million in direct expenses and lost
advertising on the coverage. A.C. Nielsen Company estimated
that virtually every home with a television set watched some
of the assassination coverage. It was, Broadcasting magazine
reported, "the most people, the most hours, the biggest
losses and the most raw emotion that broadcasting had ever
known."(71)
Even television's critics had to admit that the medium
had been transformed into an even more powerful national
force. Newton N. Minow, who as Federal Communications
Commission chairman had derided television programming as a
"vast wasteland" just two years earlier, now commended the
medium. "Through calm, dignified, and steady devotion to the
sad task at hand, television enabled the country to witness
the example of a family of valor and the enduring strength
of our democratic institutions," Minow wrote in a letter to
Time magazine. "At a time of critical national transition,
television grew up."(72) Others, including print journalists,
saw the assassination coverage as the maturing moment of
television. "From a frivolous and often inane jester and an
urgent, wheedling hawker," wrote New York Herald Tribune
critic John Horn, "TV was transformed instantly to a swift
recorder of stunning deeds and sorrowful rites, to
electronic transportation that took all of America to the
scenes of infamy and miscarriage of justice in Dallas and of
melancholy pomp and circumstance in Washington."(73)
Print journalists were mindful of television's impact
during and after the coverage of the assassination. Most
editors interviewed by the ASNE Bulletin after the tragedy
agreed that they had carefully taken television's coverage
into account when planning their own. "We were all up
against terrific competition from television," said Charles
S. Gallagher of the Lynn (Mass.) Daily Item in December
1963. "How could anything we printed, for instance, carry
the solar plexus impact of the video presentation of
Oswald's murder?" Thomas Winship of the Boston Globe said
that the newspapers' chronological accounts of each day's
news "seemed almost superfluous to us in the light of the
magnificent saturation TV coverage, which everybody
watched." Newspaper editors were put in the position of
monitoring television and reacting to and expanding upon its
coverage. "We gave display to some incidents observed but
not explained on TV," said Henry MacLeod of the Seattle
Times. "We also ran background pieces to amplify what TV
showed. Monitoring TV's work helped us give continuity to
our coverage."(74)
Even before the assassination, news coverage had taken
on more importance for both the national broadcast networks
and for local television stations. Two of the national
networks--CBS and NBC--expanded their news broadcasts from
fifteen minutes to thirty minutes a night in fall 1963. At
the same time, local television stations began to emphasize
news coverage for the first time; many followed the
networks' lead by expanding local newscasts to thirty
minutes.(75) "All across the country this season, viewers are
seeing more television news than ever before in the brief
history of the industry," observed television news director
Murray Seeger of Cleveland, Ohio, in 1964. "The word has
spread from station to station--the thirty-minute format for
local news is `in' and the old ten-and-fifteen minute shows
are `out.'" Local television news was growing, Seeger said,
but remained inexperienced, much like cub newspaper
reporters in their first six months on the job. "The
stations are just beginning to learn their way around and
discover their abilities," he said.(76)
Taken together, the enhanced credibility of television
and television news made the electronic medium a greater
threat to newspapers. "We have reached a point," said Robert
Roesler of the New Orleans (La.) Times-Picayune in 1962,
"where the television personality, the actor who delivers
the news, is suddenly looked upon as a peer." And while
print journalists disagreed about whether television was
partially to blame for newspapers' listless circulation
growth, they nonetheless agreed that newspaper editors had
been slow to update their editorial content in response to
the electronic medium. "I do not think that editors as a
whole are responding, in the fashion they should, to this
competition," said Fletcher Knebel, Washington correspondent
for the Cowles publications, in 1962. John Denson of the New
York Herald Tribune complained the same year that many
newspapers were writing news much the same way they had in
1915. "I am sorry to say that people in our business have
not shown enough imagination to find any real answers to a
competitive situation," Denson told an ASNE gathering. "They
have been able to find monopoly, economic answers only."(77)
Television's increased credibility in news was apparent
in a poll conducted by Elmo Roper and Associates in 1964.
The poll found that, for the first time, more respondents
had named television as their major source of news than had
named newspapers. Television executives trumpeted the
results of the poll, a scientific survey of 1,500 adults.
The poll had asked the question: "Where do you get most of
your news about what's going on in the world today?" Of the
respondents, who were allowed to give more than one answer
to the question, 55 percent named television, and 53 percent
named newspapers. Newspaper executives downplayed the
results and dismissed television's lead in the poll as
statistically insignificant. Editor & Publisher's editors,
displaying little knowledge of scientific polling methods,
even doubted whether a poll of such a small sample could be
generalized to the entire population.(78)
By 1965, the mounting problems of television, rising
costs, and new technologies convinced many publishers and
editors that the newspaper industry had too long ignored
these trends while they were building. Newspapers seemed to
be changing much too slowly to meet these multiple
challenges, although the industry as a whole remained
profitable. "The most important fact about newspapers
today," the Wall Street Journal's Bernard Kilgore said in
1963, "is that this industry is trying to adjust itself to a
journalistic revolution."(79) This "revolution" was evident in
the technological change, rising competition, and escalating
costs facing newspapers. Economic pressures, the New York
Times' Turner Catledge observed in 1965, "seem to be
descending upon the newspaper business in a sort of
increasing volume."(80) Worst of all, newspapers were losing
their primacy as the most important news medium, believed
longtime newspaper editor Harry Ashmore, formerly of the
Arkansas Gazette. "Their economic base," Ashmore said in
1962, "is complicated by their own inability, I think, to
roll with the punch, to improve their methods." He said that
newspapers had displayed little imagination in adapting to
changing conditions. "And now, I think," the editor
concluded, "it's late in the day, and I think the bell is
tolling all right."(81)
1. "Newspaper Failures, Successes," Editor & Publisher,
18 September 1965, 6.
2. American Newspaper Publishers Association statistics,
in Newspaper Association of America files, Reston, Va.
Hereafter cited as NAA files.
3. Lloyd Wendt, "What's Right with the Newspaper
Business," Quill, April 1964, 12.
4. "Cites Growth in Daily Press," Kansas City Times, 11
December 1965, clipping in files of Freedom of Information
Center, University of Missouri, Columbia, hereafter cited as
FOI Center files.
5. World Newsprint Supply-Demand: Outlook Through 1969,
Report of the Committee on Interstate and Foreign Commerce,
House Report 970, Ninetieth Congress, First Session
(Washington: U.S. Government Printing Office, 1967), 13-19.
The committee's annual reports included not only summaries
of newsprint supplies but also detailed statistics on
business trends in the newspaper industry compiled by the
Business and Defense Services Administration. In 1949,
before television's rapid rise, newspapers had received 37
percent of all national advertising.
6. World Newsprint Supply-Demand: Outlook Through 1968,
Report of the Committee on Interstate and Foreign Commerce,
House Report 2196, Eighty-ninth Congress, Second Session
(Washington: U.S. Government Printing Office, 1966), 8;
Daily Newspapers in 1966--Highlights of a Record Year,
American Newspaper Publishers Association pamphlet, April
1967. For the optimistic view of newspaper industry trends
in the mid-1960s, see Jon Udell, "The Economic Future of the
Newspaper Business," ANPA Bulletin, 30 April 1965, 44; and
"Newspaper Growth," Editor & Publisher, 6 March 1965, 6.
7. Morris J. Gelman, "Newspapers," Television Magazine,
November 1962, 56-59.
8. Many newspapers were, in fact, doing quite well.
Editor & Publisher reported in 1966 that an anonymous
"average" daily newspaper of 50,000 circulation made a net
profit of 11.3 percent of income in the previous year.
(Robert U. Brown, "Net of $453,400 Is 11.3 Percent of
Income," Editor & Publisher, 16 April 1966, 11, 47.) The
generally prosperous state of the newspaper industry,
despite the financial troubles of many metropolitan
newspapers, was a near-constant theme of articles about the
industry in the 1960s. See Phillip Corwin, "Start the
Presses," Barron's, 12 September 1966, 11-12; "Newspapers'
Death Held Exaggerated," Forbes, 1 October 1969, 30-40; and
Frank B. Gilbreth, "Who Says Newspapers Are Going Broke?"
Saturday Review, 11 December 1965, 74-76.
9. Daily Newspapers in 1966; See also "Circulation vs.
Population," Editor & Publisher, 15 December 1962, 6; Harold
Riesz, "Why Newspaper Circulations Have Not Kept Pace With
U.S. Population Growth," ibid., 6 February 1960, 16.
10. Bureau of the Census and ANPA statistics, quoted in
Benjamin M. Compaine, Papers and Profits: A Special Report
on the Newspaper Business (New York: Knowledge Industry
Publications, 1973), 9. A useful unpublished summary of
business trends in the newspaper industry during the postwar
period is Compaine's study, "The Daily Newspaper Industry in
the United States (1977): An Analysis of Trends in
Production, Technology, Competition and Ownership, Economic
Structure, Circulation, Advertising, Newsprint, and Labor,"
Ph.D. dissertation, Temple University, 1977.
11. See Chapter 7 of this dissertation for a detailed
discussion of the growth of suburbia and its effects upon
newspapers after World War II.
12. Byerly's study is quoted at length in "Big Gains
Recorded For Smaller Dailies," Editor & Publisher, 13 March
1965, 40.
13. Bernard Kilgore, "Journalism--The New Look," Editor &
Publisher, 23 February 1963, 7.
14. See Chapter 7 of this dissertation. Zoned editions and
special suburban editions had spread rapidly in the 1950s
and continued to do so into the 1960s. The challenge of the
booming suburban newspaper market was a frequent topic of
discussion in trade journals and at editors' conferences in
the postwar years. See, for example, Carroll W. Parcher,
"Anatomy of the Suburban Newspaper Phenomenon," ASNE
Bulletin, 1 April 1964, 4-5; Miles E. Sines, "How
California's Suburban Dailies Joust or Join," ibid., 6-7;
Roy L. Burton, "New Hope for Suburban Newspapers," National
Publisher, March 1964, 15; and "Prosperity Improves Suburban
News," Publisher's Auxiliary, 7 November 1964, 17.
15. World Newsprint Supply-Demand: Outlook Through 1969,
15; Sylvia Porter, "Soaring Costs a Cloud on Newspapers'
Future," Kansas City Star, 8 October 1962, clipping in FOI
Center files. Rising labor costs and materials were the
major portion of publishers' increased cost of doing
business. By the last half of the 1950s, newsprint prices
had stabilized. Newsprint held steady at $135 a ton from
1957 to 1966 and even dropped in price briefly in 1964 and
1965. Nevertheless, publishers complained that paper prices,
though stable, had more than doubled since the end of World
War II, when newsprint had cost $63 a ton. ("Newsprint
Prices," ANPA Newsprint Bulletin, 27 February 1962, 1.)
16. "U.S. Dailies Suspended, Merged, Or Gone Weekly,"
listing compiled from ANPA and Editor & Publisher
statistics, reprinted in Newspaper Preservation Act:
Hearings Before Antitrust Subcommittee, Ninety-first
Congress, First Session, September 10, 24, 25, and October
1, 1969 (Washington, D.C.: U.S. Government Printing Office,
1969), 215.
17. Oral history interview with Norman Bradley, 2 June
1976, Mississippi Oral History Program, University of
Southern Mississippi. Bradley worked only briefly with the
State Times before leaving to work for the Chattanooga
(Tenn.) Times. For an account of the State Times, see James
T. Sellers, "A History of the Jackson State Times: An Agent
of Change in a Closed Society," Ph.D. dissertation,
University of Southern Mississippi, 1992.
18. Editor & Publisher International Year Book for 1961-1965.
19. Bruce Bliven, "Two Newspapers in Search of a City,"
Reporter, 26 April 1962, 22-23. The afternoon Examiner, in
particular, had been hurt by the rush to the suburbs and the
declining use of mass transportation; commuters had little
time or opportunity to read an afternoon journal. As Bliven
put it, "[N]ot even Los Angeles drivers are foolhardy enough
to drive the freeways with one hand on the wheel while
holding a paper in the other."
20. Quoted in "Probers Hear Los Angeles Times Chief," 16
March 1963, newspaper clipping reprinted in Newspaper
Preservation Act, 327-328; "Chandler Defends Suspension of
Two Los Angeles Newspapers," New York Times, 16 March 1963,
4.
21. Charles Thieriot to Emanuel Celler, 8 September 1969,
reprinted in Newspaper Preservation Act, 178-179.
22. Newspaper Preservation Act, 81.
23. "17 Antitrust Cases Filed Against Papers Since 1890,"
Washington Post, 2 August 1977, D7, D10; Citizen Publishing
Company v. United States, 394 U.S. 131 (1969). The Justice
Department lawsuit centered on the joint operating agreement
in force in Tucson, Arizona.
24. J. Montgomery Curtis to Turner Catledge, 21 February
1963, in Turner Catledge Papers, Mitchell Memorial Library,
Mississippi State University, Starkville, Mississippi.
Hereafter cited as Catledge papers.
25. "Statement of Arthur B. Hanson," in Newspaper
Preservation Act, 141.
26. "Statement of Raymond B. Nixon," in ibid., 118-129.
The total number of daily newspapers remained stable in the
United States in the late 1960s, holding steady at 1,751 in
1965, 1,754 in 1966, 1,749 in 1967, and 1,752 in 1968. For
this reason Nixon's summary of changes between 1945 and 1968
are equally applicable to the 1945-1965 period. Nixon's
figures for the number of newspapers founded after World War
II include newspapers converted from weekly to daily
publication.
27. Celler address before the Overseas Press Club, 27
September 1962, reprinted in Emanuel Celler, "The
Concentration of Ownership and the Decline of Competition in
the News Media," Antitrust Bulletin 8 (March-April 1963):
175-185.
28. Quoted in photocopied summary of ANPA presentation
before Congress, 1 April 1963, in NAA files.
29. Ibid.
30. "Remarks of Stewart R. MacDonald on Celler Hearings
Before National Newspaper Promotion Association Convention,
May 5-8, 1963," photocopied report in NAA files; Newspapers
1963: A Presentation by the American Newspaper Publishers
Association Before the Antitrust Subcommittee of the House
Judiciary Committee, 1963 (New York: American Newspaper
Publishers Association), 1963.
31. "17 Antitrust Cases Filed Against Papers Since 1890,"
Washington Post, 2 August 1977, D7, D10. The Times had
acquired the Sun in 1964.
32. "New Worry in Government: Not Enough Newspapers?" U.S.
News & World Report, 15 June 1964, 111-112.
33. A. Kent MacDougall, "Newspaper Chains Buy More
Dailies, Prosper in Monopoly Situations," Wall Street
Journal, 15 December 1965, 1, 8.
34. Ibid., 1.
35. J. David Stern, Memoirs of a Maverick Publisher (New
York: Simon & Schuster, 1962), 12-13.
36. Jerome H. Walker, "Weekly Circulation Totals Show How
the Groups Stand," Editor & Publisher, 9 April 1966, 9-10.
37. Knight-Ridder Factbook (Miami: Knight-Ridder
Newspapers, 1974), 2-3. The Knight and Ridder chains merged
in 1974.
38. "Miller Sees Strength in Press `Chain,'" Editor &
Publisher, 1 May 1965, 39.
39. Al Neuharth, "I Belong to a Chain Gang and I'm Proud
of It," ASNE Bulletin, 1 July 1963, 3-4.
40. Robert U. Brown, "Newspapers are Threatened by
Increased Costs--Knight," Editor & Publisher, 16 November
1957, 9.
41. Much of the material for this section is taken from
the definitive account of the New York City newspaper
strike, A.H. Raskin's "The Strike: A Step-by-Step Account,"
New York Times, 1 April 1963, 1, 22-24. Raskin, a Times'
editorial writer and a veteran labor reporter, was accorded
generous access to both labor leaders and publishers in
researching his piece, which consumed two pages of the Times
in its first issue after the strike's end. The editors of
the Columbia Journalism Review were so impressed with
Raskin's work they reprinted his article verbatim in the
spring 1963 issue, pp. 13-27. Though widely hailed within
the industry, Raskin's 20,000-word effort failed to win
newspapering's highest accolade when the Times' editors
inexplicably failed to enter it in the year's Pulitzer Prize
competition. A second useful account of the strike is Nancy
Baker, "New York Newspaper Strike," Freedom of Information
Publication No. 104, July 1963, in FOI Center files.
42. Raskin, "The Strike," 1, 22. The Guild, founded in
1933, had grown in size and influence after World War II,
increasing from 17,155 members with 190 contracts in 1945 to
30,888 members and 225 contracts in 1965. (Sam Kuczun,
"History of the American Newspaper Guild," Ph.D.
dissertation, University of Minnesota, 1970, 363.)
43. Quoted in Baker, "New York Newspaper Strike."
44. Raskin, "The Strike," 24; "After a Three-Month
Shutdown--What Striking Printers Got," U.S. News & World
Report, 18 March 1963, 98.
45. T.A. Wise, "The Crisis on New York's Newspaper Row,"
Fortune, October 1964, 110-113, 228-236.
46. Quoted in George Barrett, "The Mirror is Closed by
Hearst Corporation; Some of Assets Are Sold to The News,"
New York Times, 16 October 1963, 1, 30. Rising costs
constituted only one of the Mirror's many problems. The
tabloid was "tawdry even by Hearst standards," Reporter
magazine observed. "The Mirror," noted Iowa newspaper
publisher Gardner Cowles after its passing, "was essentially
entertainment, and the entertainment business has moved to
TV." (Quoted in "No Tears," Reporter, 7 November 1963, 20.)
More importantly, the Mirror had lost much of its
advertising business to its tabloid rival, the New York
Daily News, which enjoyed the largest circulation of any
newspaper in the country.
47. Sheldon Binn, "114-Day Newspaper Strike Ends as
Engravers Ratify Contract; Loss in Excess of $190,000,000,"
New York Times, 1 April 1963, 1, 20.
48. Peter Kihss, "Papers Have Suffered Heavy Losses Since
End of Blackout," New York Times, 16 October 1963, 31; "The
Road Back," Time, 13 September 1963, 58.
49. Transcript of "Open End" television program, WPIX-TV,
New York, 16 May 1965, Catledge papers.
50. APME Red Book, 1964, 42.
51. Ibid., 37.
52. Roy R. Wimmer, "Aspects of Computer Automation in the
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