EVALUATION FORM

Manuscript JBR #____________________ Date Sent:

Reviewer ______ Date Due:

Title:

RECOMMENDATION: Accept with no or trivial revisions

The paper should be acceptable with minor revisions

Major revisions needed. Resubmit with significant risk.

_____ Reject - there is some potential but the authors should not be encouraged to resubmit

Reject - no hope

Not At Very Much

EVALUATION All So

1. Relevant to JBR readers? 1 2 3 4 5 6

2. Research methodology appropriate 1 2 3 4 5 6

and well executed?

3. Data analysis adequate? 1 2 3 4 5 6

4. Problem well conceptualized? 1 2 3 4 5 6

5. Paper written well? 1 2 3 4 5 6

6. Potential contribution? 1 2 3 4 5 6

RETURN:

TO: Barry J. Babin Tel: (601) 266 - 4629

Associate Editor, Marketing

Journal of Business Research

College of Business Administration

The University of Southern Mississippi

Hattiesburg, MS 39402-5091

USA

FAX: (601) 266-4630 email: jbr@usm.edu or barry.babin@usm.edu

Comments for the Editor: