ï  Current Position     ï  Professional Experience  ï  Research/Publications  ï  Student Involvement  ï
ï  Education            ï  Publications             ï  Service Activities     ï  Memberships          ï
ï  Academic Experience  ï  Refereed Papers          ï  Recognition            ï  Other Relevant Data  ï

Assistant Professor, Advertising, School of Mass Communication and Journalism, University of Southern Mississippi, Hattiesburg, MS.  Undergraduate Courses:  Principles of Advertising, Advertising Creative Strategy, Advertising Campaigns, Principles of Public Relations.  Appointed, USM Graduate Faculty.  Graduate Courses:  International Advertising.

Ph.D., Mass Communications, Grady College of Journalism and Mass Communications, The University of Georgia, Athens, GA.  1989.  Dissertation:  "An investigation of the VCR viewing environment."  Major Professor:  Dr. Dean M. Krugman.  Committee:  Drs. Robert Ellis (Sociology), Leonard N. Reid, Barry M. Sherman, Spencer F. Tinkham (Mass Communications).

M.A., Advertising, College of Communications, Michigan State University, East Lansing, MI.  1980.

B.A., Advertising/Public Relations, Department of Journalism and Mass Communications, New Mexico State University, Las Cruces, NM.  1978.

Graduate, U.S. Defense Information School, Fort Benjamin Harrison(Indianapolis).  1968.  Public  Information Specialist.

Assistant Professor, Advertising/Public Relations, School of Mass Communication, Texas Tech University, Lubbock, TX  79409.  1994-2002.   Undergraduate Courses:  Principles of Advertising, Advertising Creative Strategy, Principles of Public Relations, Theories of Mass Communication, Advertising Research and Campaigns.  Appointed, TTU Graduate Faculty.  Graduate Courses:  Research Methods, Contemporary Issues in Advertising, Contemporary Issues in Public Relations,  Public Relations Case Studies, Public Opinion and Propaganda.  Chair/member on M.A. committees; member and Dean's Representative, Ph.D. committees.  Service as chair/member, interdisciplinary master's committees/examinations.

Assistant Professor, Advertising/Public Relations Sequence, Manship School of Mass Communication, Louisiana State University, Baton Rouge, LA.  1989-1994.  Courses:  Fundamentals of Advertising Communication Research, Principles of Advertising, Advertising Campaigns, Media Analysis and Planning, Advertising Copy and Layout.  Appointed, LSU Graduate Faculty.  Courses:  Mass Communication Theory, Methods of Mass Communication Research.  Service on Master of Mass Communication committees, Ph.D. committees, interdisciplinary Master's committees; Graduate Deanís Representative (doctorate committee).

Visiting Instructor, Department of Advertising/Public Relations, Grady College of Journalism and Mass Communication, The University of Georgia, Athens, GA.  Courses:  Principles of Advertising, Advertising Campaigns, Advertising Copywriting.  1988-89.
Editorial Assistant, Journal of Advertising, Dr. Leonard N. Reid, Editor (University of Georgia).  1987-89.

Assistant Professor/Head, Advertising/Public Relations Sequence, Department of Journalism and Mass Communications, New Mexico State University, Las Cruces, NM.  1982-1984.  Courses:  Introduction to Mass Media Advertising, Advertising Campaigns, Print Media Advertising, Broadcast Media Advertising, Principles of Public Relations.

Director of Educational Services, American Advertising Federation, Washington, D.C. 1980-82.

Assistant Manager, American Multi-Cinema Corporation, Okemos, MI.  1979-80.

Advertising Director, Allen Theatres, Inc., Farmington, NM. 1974-78.

Campaign Manager, Don Trubey for Congress Committee, Las Cruces, NM.  1976.

Campaign Coordinator, Joe Skeen for Governor Committee, Albuquerque, NM. 1974.

House Manager, Allen Theatres, Inc., Farmington, NM.  1972-73.

Yssel, Johan C., and Keith F. Johnson (2002), "A quasi-experiment of comparing advertising strategy writing methods," Business Research Yearbook; accepted for presentation/publication, 14th Annual International Academy of Business Disciplines, April 4-7, 2002, Los Angeles.

Johnson, Keith F. and Billy I. Ross (2001), "Advertising education continues slow decline; PR, joint AD/PR programs continue growth," Journal of Advertising Education, 5(2), 54-58.

Gallegos, Rosa, Roger C. Saathoff, Keith F. Johnson, and Michael Parkinson (2000), "Chilling effects:  Minority recruitment efforts after Hopwood (Implications for programs of Journalism/Mass Communication education),"  Southwestern Mass Communication Journal, 16(2), 1-14.  Received Top Paper Award at Southwestern Educational Council for Journalism and  Mass Communication Symposium, November 3-4, Tempe, AZ.

Johnson, Keith F. and Billy I. Ross (2000), "A regional review of advertising and public relations Education at U.S. colleges," Journal of Promotional Management, 7(1/2), 253-270.

Johnson, Keith F. (2000), "Using advertising curricula for service learning:  A case study," Journal of Public Service and Outreach, 5(2), 49-55.

Johnson, Keith F. and Billy I. Ross (2000), "Advertising growth continues; PR numbers down while AD/PR growth stalls," Journal of Advertising Education, 4(2), 55-58.

Johnson, Keith F. and Billy I. Ross (2000), "Advertising education comes of age in the 20th century," Encyclopedia of Advertising (accepted/forthcoming).

Johnson, Keith F. and Billy I. Ross (2000), "Five-year review of education for advertising and public relations," Journalism/Mass Communications Educator, (55)1 Spring, 66-72.

Johnson, Keith F. and Billy I. Ross (1999), "Advertising, pubic relations degrees and enrollment continue overall growth patterns," Journal of Advertising Education, 3(2) Fall, 47-53.

Johnson, Keith F. and Billy I. Ross (1999), "Advertising and public relations largest schools" (table from 1999 Status of Advertising Education by same authors), Journalism /Mass Communications Educator, 54(1) Spring, 68.

Krugman, Dean M. and Keith F. Johnson (1991), "Differences in the consumption of traditional broadcast and VCR movie rentals," Journal of Broadcasting and Electronic Media, 35(2), Spring, 213-232.

Krugman, Dean M., Scott A. Shamp and Keith F. Johnson (1991), "Video movies at home:  Are they viewed like film or like television?" Journalism Quarterly, 68(1/2), Spring/Summer, 120-130.

Reid, Len N., Keith F. Johnson and Peggy Kreshel (1991), "Listed versus unlisted non-metropolitan telephone subscribers," Proceedings of the 1991 American Academy of Advertising Conference, (Rebecca Holman, ed.), University of Richmond, VA:  American Academy of Advertising, 191-198.

Johnson, Keith F. (1981), "Cinema advertising," Journal of Advertising, 19(4), 11-19.

Johnson, Keith F. and Billy I. Ross (2000), "The SWECJMC:  A major player in national advertising and public relations programs," Southwestern Educational Council for Journalism and Mass Communication Symposium, November 3-4, Tempe, AZ.

Gallegos, Rosa, Roger C. Saathoff, Keith F. Johnson, and Michael Parkinson (2000), "Chilling effects:  Minority recruitment efforts after Hopwood (Implications for programs of Journalism/Mass Communication education),"  Southwestern Educational Council for Journalism and Mass Communication Symposium, November 3-4, Tempe, AZ.  Received Top Paper Award.

Johnson, Keith F. (1993), "Team peer evaluations:  A student-generated quantitative measurement of group membership performance," Conference of the Association for Education in Journalism and Mass Communication (Advertising Division), Kansas City, MO.

Johnson, Keith F. and Billy I. Ross (1991), "Profiling todayís advertising faculty," Conference of the Association for Education in Journalism and Mass Communications, Boston, MA.

Ross, Billy I. and Keith F. Johnson (1991-Current), Where shall I go to college to study advertising? and/or Where shall I go to study advertising and public relations?, Lubbock, TX:  Advertising Education Publications.

Webmaster, Advertising Education Publications (1999-Current).  < http://www.whereshalligo.com >

Johnson, Keith F., AAA Membership Directory (ed.) (1990-91 through 2001-2002).  University of Richmond, VA:  American Academy of Advertising.  Editor of membership directory, Constitution, By-Laws, national committees, etc., of 650+ academy of national advertising scholars and professionals.

Keith F. Johnson, Editor, Journal of Advertising Education, Columbia, SC:  Advertising Division, Association for Education in Journalism and Mass Communication.  1996-98.

Johnson, Keith F. (1994), "Report to the Executive Committee, AEJMC Advertising Division, Advertising Education Journal, August 11, 1994, Atlanta, GA."  Researched and authored proposal for AEJMC Executive Committee on positive response from membership and requesting formal permission to begin new journal publication (Journal of Advertising Education), which was granted.

Ross, Billy I., ed. (1993), Seventy-five years of journalism and mass communication leadership:  The history of the Association of Schools of Journalism and Mass Communication (ASJMC), Richard R. Cole, Ronald T. Farrar and Jennifer H. McGill, contributing editors, Keith F. Johnson, copy editor; Columbia, SC:  Association of Schools of Journalism and Mass Communication, ASJMC.

Johnson, Keith F. (1991), "A report to the AAA publications committee:  A survey of Academy membership concerning AAA Advertising Educator," presented to AAA Publications Committee at 1991 AAA Annual Conference, Reno, NV.  Surveyed Academy members about proposed AAA Advertising Educator, wrote analysis of results and report and presented same to the AAA Publications Committee at 1991 AAA Annual Conference, Reno, NV.

Johnson, Keith F. (1990), "Cinema advertising:  Getting what you paid for," paper presented to the Association for Education in Journalism and Mass Communication Joint Spring Conference, Advertising Division/Ethics Division, University of Alabama, Tuscaloosa; March 29-31.

Johnson, Keith F. (1990), "A pitch for professional advertising," Baton Rouge Business Report, September, 113-115.

Johnson, Keith F. (1990), "News-ed vs. advertising:  Letís call a truce to the war," Clips, 6(2), November, Baton Rouge, LA:  Louisiana Scholastic Press Association (Manship School of Mass Communication, Louisiana State University).

Johnson, Keith F. (1981, 1982), Jobs in Advertising, Questions and Answers About Advertising, advertising industry and career literature (revisions), Washington, D.C.:  American Advertising Federation.

Other scholarly activities:
     ï  Reviewer, Journal of Advertising
     ï  Reviewer, American Academy of Advertising conference papers
     ï  Reviewer, AEJMC, IABD, WDSI conference papers
     ï  Chair, Advertising Division Teaching Session, AEJMC National Conference, Anaheim, CA.
     ï  Chair, Media and Technology Session, American Academy of Advertising Conference, Tucson, AZ.

Student Advising, Advertising/Public Relations Sequence, School of Mass Communications, Texas Tech University.  1994-2002.

Scholarship Committee, School of Mass Communications, Texas Tech University.  1994-2002.

Coordinated mailings of complimentary copies of Where shall I go to college to study advertising and public relations? to (1) journalism directors and (2) guidance counselors in all 4A and 5A high schools in the state of Texas (and all high schools in Houston and Dallas), underwritten by the Houston Chronicle, Dallas Morning News, and TTU School of Mass Communications.  Gives strong statewide presence for TTU and School.  Enhances Texas Tech University and School image with state's two largest newspapers.  1998-Current.

Division Head, Advertising/Public Relations Division, School of Mass Communications, Texas Tech University, Lubbock, TX.

Member, TTU School of Mass Communications Scholarship Awards.

Chair/Member, TTU School of Mass Communications Faculty Search Committees.

National Chair, Advertising Education Journal Committee, Advertising Division, AEJMC

Junior Division Advisor, LSU College of Arts and Sciences; registration advising for incoming freshmen students

Student Advising, Advertising/Public Relations Sequence, LSU Manship School of Mass Communication.

Annual Guest Speaker, Louisiana Scholastic (High School) Press Association Conference.  Topics: Advertising for high school newspapers, advertising rate cards for high school newspapers, yearbooks.

Write, tally surveys of LSU Advertising/Pubic Relations student course requests to assist sequence head in Advertising/Public Relations course demand and scheduling.

Secretary, LSU Manship School of Mass Communication Ad/PR Sequence.

Chair, LSU Manship School of Mass Communication Professional Development Comm.

Member, LSU Manship School of Mass Communication Equipment/Facilities Committee.

Advisor, LSU Mass Communication Association of Graduate Students (MCAGS).

Coordinator, Visiting Russian Journalists Tour, Louisiana State University.

Speaker, Louisiana Scholastic Press Association Conference

Chair, LSU Manship School of Mass Communication Scholarship Committee.

Chair, Teaching Evaluations Committee, LSU Manship School of Mass Communication.

Member, LSU Apple Service Award Committee (created faculty service award criteria).

Chair, LSU Manship School of Mass Communication Speakers Committee.

Wrote eight-year history of faculty research activity (faculty publishing efforts, participation in conferences, papers presented, etc.), 1990 LSU ACEJMC accreditation self-study report.

Second Place, L.U. Kaiser Innovative Teaching Award, School of Mass Communications, Texas Tech University.  Fall 2001.

Certificate of Appreciation, Guided Study (Extended Learning/Correspondence School), Texas Tech University.  1995.  For service to Guided Study students.

Named, Outstanding Faculty Member, Delta Delta Delta (twice), Texas Tech University.

Recipient, Outstanding Faculty of the Year Award, Greek Council, University of Georgia Panhellenic Interfraternity Council.  1989.

Named, Outstanding Educator, Pandora (University of Georgia yearbook).  1986.

Recipient, Graduate Teaching Assistant Enhancement, Graduate College, The University of Georgia.  1987-88.

Named, Outstanding Teaching Assistant (top 10 percent of teaching assistants), The University of Georgia, by Vice President of Academic Affairs.  1987.

Recipient, AAF Aid to Advertising Education Award (AIDE), by National Academic Committee, American Advertising Federation.  1982.

Advisor, Caprock Communications, Texas Tech Advertising Federation / American Advertising Federation National Student Advertising Competition Team.

Advisor, Alpha Delta Sigma, NMSU Chapter/American Advertising Federation, New Mexico State University.

Advisor, New Mexico State University?AAF Competition Team.

Member, Associated Students of New Mexico State University Publications and Communications Board.  Oversee student media (yearbook, newspaper, AM/FM radio).

Advisor, NMSU Council of Arts and Sciences, student arm of College of Arts and Sciences, New Mexico State University.

Member, American Academy of Advertising.  Service on multiple national committees.
Member, Advertising Division, Association for Education in Journalism and Mass Communications.

Public Information Specialist, U.S. Army (III Corps, Republic of South Vietnam).  Coordination of free world press activities, directed U.S. III Corps advisory information office during Cambodian incursion.  Editor, III Corps Advisor.

Public Information Specialist, U.S. Army (Europe), Federal Republic of Germany.  Editor, The Patton Post; contributing editor, Community Courier, Seventh Army Troops Post-Herald.

Military Honors:  Bronze Star, Army Commendation Medal (with Oak Leaf Cluster), Republic of South Vietnam Honor Medal.