Status of
Advertising/Public Relations Education
1999

 Aggregate Summary from 1999 Edition , Where shall I go to study advertising and public relations?

 The following facts and figures are a summation of the information generated from the 1999 Where Shall I Go to Study Advertising and Public Relations? (35th edition), published by AEP (Advertising Education Publications).  Each fall, AEP surveys all the known programs in the nation.  Information on the programs is requested at least three times in an effort to ensure valid and up-to-date information.
 The first year a program does not provide an update, the previous year's information is used.  The next year, the university name remains in the book; program information is deleted but still used in the enclosed computations.  The third year the program does not respond to the update mailings, both the listing and the information are deleted from the directory and data computations.  The program will continue to be invited to provide updated information each year.
 Only currently updated institutions are considered in naming largest or most rankings of institutions

1999 Programs
 There were 211 colleges/universities reporting education in advertising and public relations; 108 advertising programs, 145 public relations programs, and 53 combined AD/PR programs.  The majority use the designation sequence (37% advertising, 25% public relations, 31% AD/PR) followed by major (28% advertising, 17% public relations, 15% AD/PR).
 For more information on the 1999 Where Shall I Go to Study Advertising and Public Relations? contact Advertising Education Publications.
 

LARGEST SCHOOLS:

                   AD Only (108)          Combined (53)          PR Only (145)
                   Program                AD/PR Program          Program

1998 Graduates:
Bachelor           U  of Texas/Austin     Boston University      U  of Florida
Master             Michigan St  U         Northwestern  (IL)     Boston Univ
Doctorate          U  of Florida          [None ]                U  of Maryland

1999 Enrollment:
Fresh/Soph         Michigan State U       U  of So  Carolina     U  of Tennessee
Junior/Senior      U  of Texas/Austin     Boston University      U  of Florida
Master             U  of Texas/Austin     Boston University      U  of Cent  Wash
Doctorate          U  of Texas/Austin     U  of So  Carolina     U  of Maryland

Most Faculty:
Fulltime           U  of Texas/Austin     Boston University      Miami University
Parttime           Webster U  (NE)        Boston University      Butler U  (IN)
 
 
 

                    Ad (108)    Combined (53)        PR (145)     Total
                    Programs    Ad/PR Programs       Programs     (306)

Degrees Offered:
Bachelor                106            47            92           245
Master                   50            18            41           109
Doctorate                22             2            16            40
Total                   178            67           149           394

Accreditation:
ACEJMC                   51            14            55           120
AACSB                     6            14             0           120
ACBSP                     0             1             0             1
None                     51            24            90           165
Total                   108            53           145           306

1998 Graduates:
Bachelor              4,486         2,103         4,513        11,102
Master                  355           268           322           945
Doctorate                15            00            06            21
Total                 4,856         2,371         4,841        12,068

1999 Enrollments:
Fresh/Soph            5,232         2,863         5,163        13,258
Junior/Senior        10,105         4,204         9,711        24,020
Master                  809           341         1,049         2,199
Doctorate                87            10            41           138
Total                16,233         7,418        15,964        39,615

Faculty:
Fulltime                349           212           380           941
Parttime                198           155           248           601
Total                   547           367           628         1,542
 
 

                    Ad (108)     Combined (53)      PR (145)     Total
                    Programs     Ad/PR Programs     Programs     (306)
 

Financial Assistance Available:

Scholarships (total)    747      242                650          1,639
Assistantships           63       17                 69            149
Loans                    99       11                131            241
On-Campus Employment    104       46                141            291
Off-Campus Employment    95       38                115            248

Student Organizations:

Clubs                    19       15                 20             54
AAF                      73       21                 62            156
BPAA                      5        0                  4              9
IABC                      0        0                  0              0
PRSSA                     2       20                  1             23
WICI                      3        2                  3              8
Total                   102       58                 90            250

University Entrance Requirements:

Requires ACT:         57          20                 76            153
Mean Score:           20          20                 20             20
Mode Score:           20          20                 20, 21         20-21
Score Range:          17-26       16-22              15-26          15-26

Requires SAT:         48           23                 69           140
Mean Score:           953          889                942          928
Mode Score:           800          950, 1000          800          888
Score Range:          720-1200     550-1050           720-1200     550-1200

Requires HS GPA:      27           9                  38            74
Mean Score:           2.58         2.8                2.56           2.66
Mode Score:           2, 2.5, 3    3                  2, 3           2.25
Score Range:          2-3.7        2.25-3             2-3.7          2-3.7

Requires HS
Upper Percents:       19           13                 16            48
Mean Score:           Top 41%      41%                40%           41%
Mode Score:           Top 50%      50%                50%           50%
Score Range:          Top 10-50%   20%-66%            10%-5 0%      10%-66%

Ad/PR Unit Entrance Requirements:

Requires GPA          46           19                 56           121
Mean:                 2.46          2.42               2.46          2.45
Mode:                 2.50          2.50               2.50          2.50
Range:                2.00-3.50     2.00-3.00          2.00-3.50     2.00-3 50

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