2001
Advertising & Public Relations Education

Information extracted from the 2001 national directory, Where shall I go to study advertising and public relations?

    The following facts and figures are a summation of the information generated from the 2001 WHERE SHALL I GO TO STUDY ADVERTISING AND PUBLIC RELATIONS? (37th edition), published by AEP (Advertising Education Publications).  Each fall, AEP surveys all the known degree programs in the nation.  Information on the programs is requested at least three times in an effort to ensure valid and up-to-date information.
    The first year a program does not provide an update, the previous year's information is used.  The next year, the university name remains in the book; program information is deleted but still used in the following computations.  The third year the program does not respond to the update mailings, both the listing and the information are deleted from the directory and data computations.  The program will continue to be invited to provide updated information each year.
    Only currently updated institutions are considered in naming largest or most rankings of institutions.
2001 Programs
    There were 204 colleges/universities re-porting education in advertising and public relations; 107 advertising programs, 145 PR programs, and 46 combined AD/PR.  Advertising programs use the terms sequence (34%) or major (32%); PR programs use the terms sequence (40%) or major (23%); AD/PR programs use the terms sequence (23%) or emphasis (21%).
    For more information on the 2001 WHERE SHALL I GO TO STUDY ADVERTISING AND PUBLIC RELATIONS? contact Advertising Education Publications.
 

2001 LARGEST SCHOOLS:

                AD (107)               Combined (46)         PR  145)
1999 Graduates:    Program                AD/PR Program         Program
Bachelor           U. of Florida              Boston University         U. of Florida
Master             Virginia Commonwealth      Northwestern U (IL)       Boston University
Doctorate          Southern Illinois  U.      U. of South Carolina      Michigan State U.

2000 Enrollment:
Undergraduate      Michigan State U.          Boston University         U. of Florida
Master             Virginia Commonwealth      Boston University         Boston University
Doctorate          U. of Texas@Austin         U. of South Carolina      U. of Maryland

Most Faculty:
Fulltime           U. of Texas@Austin         Boston University         Miami University
Parttime           Webster U. (MO)            Boston University         U. So. California

                 AD  (107)     Combined (46)   PR  (145)    Total
                 Programs      AD/PR Prgs      Programs     (298)
Degrees Offered:
Bachelor             106                43                141               290
Master                57                16                 60               133
Doctorate             20                 2                 17                39
Total                183                61                218               462

Accreditation:
ACEJMC                51                 1                 54               106
AACSB                  8                 0                  1                 9
ACBSP                  0                 0                  0                 0
None                  48                45                 90               183
Total                107                46                145               298

1999 Graduates:
Bachelor           4,486             2,047              4,622            11,155
Master               423               206                368               997
Doctorate             36                 1                 16                53
Total              4,945             2,254              5,006            12,205

2000 Enrollments:
Under-
graduate          16,143             7,189             16,070            39,402
Master               946               465                839             2,250
Doctorate             96                 6                 50               152
Total             17,185             7,660             16,959            41,804

Faculty:
Fulltime           372.0             164.5              358.5             895.0
Parttime           226.5             131.0              231.5             589.0
Total              598.5             295.5              590.0           1,484.0

                    AD  (107)   Combined (46)   PR  (145)    Total
                    Programs    AD/PR Prgs      Programs     (298)

Financial Assistance Available:
Scholarships (total)      704           195              780          1,679
Assistantships             64            13               77           154
Loans                      97            40              127           264
On-Campus Employment      105            44              139           288
Off-Campus Employment      99            38              125           262

Student Organizations:
AAF                        85            22                2           109
BPAA                        1             0                0             1
IABC                        1             0                7             8
PRSSA                      10            13              101           124
AWC                         3             2                7            12
Other                      13            22               13            48
Total                     113            59              130           302

University Entrance Requirements:                           Avg
Requires ACT:              60            19               76           155
Mean Score:                20            20               21            20
Mode Score:                21            20               21            20
Score Range:            17-26         16-22            16-26         16-20

Requires SAT:              50            22               72           144
Mean Score:              1020           949             1005           984
Mode Score:               950          1000              950          1000
Score Range:         800-1200      640-1160         720-1200      640-1200

Requires HS GPA:           31            11               47            89
Mean Score:              2.51          2.63             2.53          2.54
Mode Score:              2.00          2.00             2.00          2.00
Score Range:        2.00-3.00     1.00-3.00        2.00-3.70     2.00-3.70

Requires HS
Upper Percents:           21             08               20            49
Mean Score:    Top:       42%            42%              44%          44%
Mode Score:    Top:       50%            30%              50%          50%
Score Range:   Top:   10%-70%        30%-66%          10%-80%      10%-80%

AD/PR Unit Entrance Requirements:
Requires GPA              41             15               47           103
Mean:                   2.48           2.56             2.44          2.48
Mode:                   2.50           2.50             2.50          2.50
Range:             2.00-3.00      2.00-3.10        2.00-3.00     2.00-3.10
 


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