There were
197 colleges/universities reporting education in advertising and public
relations; 101 advertising programs, 143 PR programs, and 43 combined AD/PR.
Advertising programs use the terms major (33%) or sequence (32%); PR programs
use the terms sequence (32%) or major (29%); AD/PR programs use the terms
major or sequence (23% each).
2002 LARGEST SCHOOLS:
ADV
JOINT AD/PR
PR
2000 Graduates:
Bachelor
Univ of Florida Pennsylvania State
Univ of Florida
Master
Roosevelt Univ. (IL) Rowan Univ. (NJ)
Boston Univ (MA)
Doctorate
Univ of Missouri [NA]
Univ Southern Miss.
2001 Enrollment:
Undergraduate Michigan
State U. Pennsylvania State Univ
Florida
Master
Roosevelt Univ (IL) Rowan Univ. (NJ)
Boston Univ (MA)
Doctorate
Univ Texas@Austin [NA]
Univ Maryland
Most Faculty:
Fulltime
Univ Texas/Austin Pennsylvania State
Miami Univ (OH)
Parttime
Boston Univ (MA) Point Park Coll (PA)
Boston Univ (MA)
Degrees Offered:
ADV
ADV/PR PR
TOTAL
Bachelor
100
42 142
284
Master
54
15 56
125
Doctorate
21
2 15
38
Total
175
59 213
447
Accreditation:
ADV
ADV/PR PR
TOTAL
ACEJMC
45
11 47
103
AACSB
4
1
1
6
ACBSP
0
0
0
0
None
52
31 95
178
Total
101
43 143
287
2000 Graduates:
ADV
ADV/PR PR
TOTAL
Bachelor
4,623 2,013
4,863 11,499
Master
396
147 307
850
Doctorate
32
1
8
41
Total
5,051 2,161
5,178 12,390
2001 Enrollments:
ADV
ADV/PR PR
TOTAL
Undergraduate
16,115 6,910
17,570 40,595
Master
1,002
224 682
1,908
Doctorate
103
6 47
156
Total
17,220 7,140
18,299 42,659
Faculty:
ADV
ADV/PR PR
TOTAL
Fulltime
368.5
159.0 373.0
900.5
Parttime
230.5
100.0 258.5
589.0
Total
599.0
259.0 631.5
1,489.5
Financial Assistance Available:
ADV
ADV/PR PR
TOTAL
Scholarships
613
205 691
1,509
Assistantships
59
15 81
155
Loans
94
39 130
263
On-Campus Employ 100
43 141
284
Off-Campus Employ 89
37 126
252
Student Organizations:
ADV
ADV/PR PR
TOTAL
AAF
74
23 2
99
BPAA
2
0 0
2
IABC
0
0 5
5
PRSSA
2
21 103
126
AWC
3
2 7
12
Other
19
13 9
41
Total
100
59 126
285
University Entrance Requirements:
Requires ACT:
ADV
ADV/PR PR
AVERAGE
n=61
n=18 n=79
n=158
Mean
21.18 20.08
20.57 20.61
Mode
20
20 21
20.33
Range
18-29 16-23
16-26 16-29
Requires SAT:
ADV
ADV/PR PR
AVERAGE
n=46
n=23 n=72
n=141
Mean
1009
962 987
986
Mode
1140,1000,950 1000
1100,950 1040
Range
800-1200 640-1160
720-1200 640-1200
Requires HS GPA:
ADV
ADV/PR PR
AVERAGE
n=29
n=13 n=48
n=90
Mean
2.50
2.82 2.52
2.61
Mode
2.00,2.50 2.00
2.00 2.13
Range
2.00-3.70 2.00-3.40
2.00-3.70 2.00-3.70
Requires HS Upper Percents:
ADV
ADV/PR PR
AVERAGE
n=22
n=09 n=24
n=55
Mean Top:
41.5% 42.8%
38.8% 41%
Mode Top:
50%
50% 50%
50%
Range Top:
10%-50% 30%-66%
10%-50% 10%-66%
AD/PR Unit Entrance Requirements:
ADV
ADV/PR PR
AVERAGE
Requires GPA
n=43
n=14 n=51
n=108
Mean
2.52
2.56 2.44
2.51
Mode:
2.50
2.50 2.50
2.50
Range:
2.00-3.06 2.00-3.40
2.00-3.06 2.00-3.40
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