2003 Programs
     There were 187 colleges/universities reporting education in
advertising and public relations; 92 advertising programs, 129 PR
programs, and 46 combined AD/PR.  Advertising programs use the
terms major (46%) or sequence (27%); PR programs use the terms
sequence (32%) or major (31%); AD/PR programs use the terms major
(28%) or sequence (24%).
 
 

2003 LARGEST
SCHOOLS:         ADVERTISING            ADV/PR                PUBLIC RELATIONS

2002-
2003 Graduates:
Bachelor         Michigan State Univ.  Pennsylvania State     Calif. St.@Fullerton
Master           Univ. Texas@Austin    Northwestern (IL)      Boston University
Doctorate        Univ. of Alabama      South Carolina         Univ. of Tennessee

2003 Enrollment:
Undergraduate    Michigan State Univ.  Univ. South Carolina   Univ. Florida
Master           Roosevelt Univ. (IL)  Emerson Col. (MA)      Boston University
Doctorate        Univ. of Illinois     Univ. South Carolina   Univ. Maryland

2003 Faculty:
Fulltime         Univ. Texas@Austin    Univ. South Carolina   Miami Univ.(OH)
Parttime         Boston Univ.          Univ. South Carolina   Boston University
 

Degrees Offered:
                  AD         AD/PR           PR          TOTAL
Bachelor          88            45          126            259
Master            45            13           51            109
Doctorate         20             2           17             39
Total            153            60          194            407

Accreditation:
                  AD         AD/PR           PR          TOTAL
ACEJMC            42            11           49            102
AACSB              4             2            0              6
ACBSP              0             0            0              0
None              46            33           80            159
Total             92            46          129            267

2002-2003 Graduates:
                  AD         AD/PR           PR          TOTAL
Bachelor       4,811         2,351        5,191         12,353
Master           414           186          248            848
Doctorate         26             1            7             34
Total          5,251         2,538        5,446         13,235

2003 Enrollments:
                  AD         AD/PR           PR          TOTAL
Undergraduate 15,088         8,238       16,400         39,726
Master           984           538          565          2,087
Doctorate        119             2          162            283
Total         16,191         8,778       17,127         42,096

2003 Faculty:
                  AD         AD/PR           PR          TOTAL
Parttime         229           156          244            629
Total            570           333          601          1,504
 

Financial Assistance Available:
                  AD         AD/PR           PR          TOTAL
Scholarships     540           247          609          1,396
Assistantships    57            17           97            171
Loans             84            43          171            298
On-Campus Employ  89            46          183            318
Off-Campus Employ 77            39          155            271
 

Student Organizations:
                  AD         AD/PR           PR          TOTAL
AAF               70            29            1            100
BPAA               2             0            0              2
IABC               1             0            4              5
PRSSA              2            22           97            121
AWC                3             3            5             11
Other             19            10            8             37
Total             97            64          115            279

University Entrance Requirements:

Requires ACT:
                  AD         AD/PR           PR        Average
                n=57          n=21        n=104          n=182
Mean            21.4            20        20.69          20.70
Mode              21            20           21          20.66
Range          18-29         16-22        16-29          16-29

Requires SAT:
                  AD         AD/PR           PR        Average
                n=43          n=25         n=93          n=161
Mean            1064           953         1005           1007
Mode       1000,1100          1000         1000           1000
Range       870-1270      640-1160     640-1270       640-1270

Requires HS GPA:
                  AD         AD/PR           PR        Average
                n=31          n=11         n=63          n=106
Mean            2.45          2.69         2.56           2.57
Mode            2.00          3.00         3.00           2.67
Range      2.00-3.25     2.00-3.00    2.00-3.25      2.00-3.25

Requires HS Upper Percents:
                  AD         AD/PR           PR        Average
                n=23          n=10         n=38           n=71
Mean  Top      42.3%         42.5%        43.0%          42.6%
Mode  Top        50%       33%,50%          50%            50%
Range Top    25%-60%       30%-66%       25%-66%       25%-66%
 

AD/PR Unit Entrance Requirements:
                  AD         AD/PR           PR        Average
Requires GPA    n=39          n=15          n=70         n=124
Mean            2.45          2.60          2.53          2.72
Mode            2.50          2.50          2.50          2.50
Range      2.00-3.00     2.00-3.40     2.00-3.40     2.00-3.40

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