2004 Programs
     There were 196 colleges/universities reporting education in advertising
and public relations; 95 advertising programs, 136 PR programs, and 48 combined
AD/PR (279 total programs).  Advertising programs use the terms major (39.%) or
sequence (30%); PR programs use the terms major (33%) or sequence (27%); AD/PR
programs use the terms sequence (26%) or major (23%).

2004 LARGEST
SCHOOLS:             ADVERTISING           ADV/PR                PUBLIC RELATIONS

2002-2003
Graduates:
Bachelor             Michigan State Univ.  Pennsylvania State    Univ. of Florida
Master               Roosevelt Univ. (IL)  Emerson Col. (MA)     Univ. of Georgia
Doctorate            Michigan State Univ.  [NA]                  Univ. of Georgia

2003 Enrollment:
Undergraduate        Michigan State U.     Pennsylvania State    Univ. of Florida
Master               Roosevelt Univ. (IL)  Emerson Col. (MA)     Colorado State Univ.
Doctorate            Univ. Texas@Austin    [NA}                  Univ. of Georgia

2003 Faculty:
Fulltime             Univ. Texas@Austin    Emerson Col. (MA)     University of Florida
Parttime             Columbia Col Chicago  Point Park Col. (PA)  Roosevelt Univ. (IL)
 

Degrees Offered:       AD           AD/PR             PR            TOTAL
Bachelor               93              45            134              272
Master                 45              15             50              110
Doctorate              17               2             13               32
Total                 155              62            197              414

Accreditation:          AD          AD/PR             PR            TOTAL
ACEJMC                  45             11             52              108
AACSB                    4              2              2                8
ACBSP                    1              0              1                2
None                    45             35             81              161
Total                   95             48            136              279

2002-2003 Graduates:    AD          AD/PR             PR            TOTAL
Bachelor             5,373          2,466          5,900           13,739
Master                 459            214            289              962
Doctorate               29              1             15               45
Total                5,861          2,681          6,204           14,746

2003 Enrollments:       AD          AD/PR             PR            TOTAL
Undergraduate       15,381          8,614         17,489           41,484
Master                 952            526            639            2,117
Doctorate              133              8            168              209
Total               16,466          9,148         18,196           43,810

2003 Faculty:           AD          AD/PR             PR            TOTAL
Fulltime               347            200            368              915
Parttime               284            166            278              728
Total                  631            366            646            1,643
 

Financial Assistance Available:
                        AD          AD/PR             PR            Total
Scholarships (total)   552            211            662            1,425
Assistantships          52             30             69              141
Loans                   83             20            123              253
On-Campus Employment    91             47            137              277
Off-Campus Employment   84             49            122              248

Student Organizations:  AD          AD/PR             PR            Total
AAF                     73             21              2               96
BPAA                     0              1              0                1
IABC                     0              1              5                6
PRSSA                    3             25            108              136
AWC                      4              2              5               11
Other                   21             10             12               43
Total                  101             60            132              293

University Entrance
Requirements:
                        AD          AD/PR             PR          Average
Requires ACT:         n=56           n=25           n=84            n=165
Mean                  21.4           20.7           21.0            21.05
Mode                    20             20             21            20.47
Score                18-29          16-25          18-29            16-29

Requires SAT:           AD          AD/PR             PR          Average
                      n=45           n=28           n=70            n=143
Mean                  1075            976           1037             1029
Mode                  1100           1000            900             1000
Score             870-1270       640-1160       840-1270         640-1270

                        AD          AD/PR             PR          Average
Requires HS GPA:      n=28           n=13           n=46             n=87
Mean                  2.61           2.76           2.65             3.67
Mode                  3.00           2.90           3.00             2.97
Score            2.00-3.25      2.00-3.60      2.00-3.25        2.00-3.60

Requires HS Upper Percents:
                        AD          AD/PR             PR          Average
                      n=23           n=12           n=30             n=65
Mean         Top:    41.3%          44.0%          42.4%           42.62%
Mode         Top:      50%            50%            50%              50%
Score        Top:  15%-60%        33%-66%        15%-60%          15%-66%

AD, AD/PR, PR Unit Entrance Requirements:
                        AD          AD/PR             PR            Total
Requires GPA            39             15             52              106
Mean                  2.57           2.51           2.55             2.54
Mode                  2.50           2.50           2.50             2.50
Range            2.00-3.30      2.00-3.40      2.00-3.30        2.00-3.40

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