LUBBOCK, TX:         More than 1,400 scholarships are now available to students majoring in
advertising and public relations in the United States, according to information in the 2000 edition
of Where Shall I Go To Study Advertising and Public Relations?

The 36th annual edition of the directory includes information from 201 colleges, of which
136 reported available scholarships.  The schools with the most scholarships reported included
Arizona State University, 75; University of Oklahoma, 60; and the University of Florida, 59.

The directory is primarily directed to students and counselors with information including
accreditation, tuition and fees, room and board costs, entrance requirements, number of students,
graduates and faculty members, and the person to contact for more information.

The composite data from the directory also revealed the number of graduates and students
in advertising and public relations reached an all-time high last year.  The number of graduates
rose to 12,439, up 3.1% from the previous year, and student enrollment 40,719, up 2.8%.

The directory reports three types of educational programs.  Advertising remains the largest
of the three with 5,454 graduates, up 12.3%, and students 17,720, up 9.2%.  It also had the
largest number of faculty, 398, in 110 programs..

Public relations remains a close second with 5,004 graduates, up 3.4%, and 16,679
students, up 4.5%.  There was a sharp decline in the number of public relations graduate students
from the previous year, 852, down 21.8%, in 144 programs..

The 44 schools with joint advertising and public relations programs, have 6,320, students
and 156 faculty.   The number of graduates reached a record high of 1,981, up 44.5%.

The University of Texas and Michigan State University continue to dominate schools with
advertising programs.  Texas conferred the most bachelor degrees, 230; the most doctoral
degrees, 6; and has the largest faculty with 18 members.  Michigan State continues to have the
largest number of students, 957, and the largest number of doctoral students, 21.

The University of Florida's public relations program is dominate among schools with
public relations programs in bachelor degrees, 190, and undergraduate students, 688.

Boston University's joint advertising and public relations program is the largest in the
country in many categories: bachelor degrees, 301; undergraduate students, 755; and faculty, 22.

The research and publication are supported by the American Academy of Advertising,
American Association of Advertising Agencies, Advertising Division of Association for Education
in Journalism and Mass Communication, Direct Marketing Association, International Association
of Business Communicators, Louisiana State University, Lubbock Advertising Federation,
Newspaper Association of America Foundation, Public Relations Society of America and Texas
Tech University.

The directory is published annually by Advertising Education Publications
<http://www.mcom.ttu.edu/wsig/> by editors, Billy I. Ross, Ph.D., Louisiana State University and
Keith F. Johnson, Ph.D., Texas Tech University.